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The University of Southampton

ARTD1106 Fashion Contexts

Module Overview

This module delivers a broad understanding and appreciation of fashion; it will develop your knowledge and understanding of fashion in contemporary and historical contexts. By studying a range of critical fashion eras and events, contemporary fashion influencers and media that have impacted the current fashion landscape, this module will provide you with knowledge to underpin your wider programme of study. Through this module you will become confident to evaluate and critique the impact of significant fashion styles and influencers on the fashion landscape today as well as analyse and evaluate fashion information. This module will also support the development of your critical and writing skills for university

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Critical and theoretical frameworks influencing the fashion market;
  • Fashion organisations and the environment in which they operate.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;
  • Demonstrate your ability to select, analyse and evaluate relevant fashion information.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • C1. Communicate in a structured, accurate and coherent manner;
  • Demonstrate and utilise appropriate academic referencing.


This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on: • The most indicative fashion films and film makers • Significant photographers and the impact of their images • Influential fashion designers and their collections in the most poignant fashion eras • Contemporary influencers including power bloggers, stylists, editors and celebrities • The influence of the music industry • The influence of Cinema and TV • The changing role of media including social media You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Lectures • Seminars/Workshops • Tutorials Learning activities include: • In class discussions • Peer learning • Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics) • Study Skills Hub

Follow-up work45
Wider reading or practice26
Preparation for scheduled sessions10
Completion of assessment task45
Total study time150

Resources & Reading list

Adobe (Tutorials).

LS:N Global.

Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. 

The home of fashion film.


Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. 

Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. 

Lury, Celia (2011). Consumer Culture. 

Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. 

Learning on Screen.

Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. 

Mendes, V. (2010). Fashion Since 1900. 

Barnard, M. (2007). Fashion Theory. 

Dazed and Confused digital news.

Vogue online.

Academic Skills.

Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. 

Study Skills.

Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. 

Cumming, V. (2011). Understanding Fashion History. 

Laver, J. (2012). Costume and Fashion: A Concise History.

Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. 

Hebdige, D. (1979). Subculture: The Meaning of Style. 

Davis, Fred (1992). Fashion, Culture and Identity,. 

Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management

Business of Fashion.


International Journal of Fashion Studies. 

Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. 



Illustrated essay


MethodPercentage contribution
Illustrated essay  (1500 words) 100%


MethodPercentage contribution
Illustrated essay  (1500 words) 100%


MethodPercentage contribution
Illustrated essay  (1500 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Equipment and Materials

REQUIRED Sketchbooks/Notebooks Implements for drawing / writing Credit for printing and photocopying USB Memory stick OPTIONAL Hard Drive Laptop Camera


Students are responsible for meeting the cost of essential textbooks and the production of assessment materials aligned to this module. Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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