Skip to main navigationSkip to main content
The University of Southampton

ARTD1122 Introduction to Fashion Design Principles and Processes

Module Overview

This module provides you with an introduction to Fashion Design principles and processes. Through the creation of a portfolio of work you will develop your understanding of practices, techniques and skills required within fashion design. You will experience Menswear and Womenswear design through workshops and set projects, as well as experiment and explore a range of skills to help you understand the core principles and processes of Fashion Design, the making of garments and a portfolio.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • a research informed approach to fashion design practice and theory;
  • introductory techniques and processes of cut and construction;
  • introductory digital skills relevant and appropriate to fashion design;
  • introductory drawing and visual communication skills appropriate to fashion design.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • generate ideas through enquiry, analysis and critical reflection;
  • make informed judgments in the selection and use of ideas, materials and techniques;
  • inform your practice by analysing and reflecting on your research.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate ideas effectively in a variety of formats including digital;
  • manage your time and produce work to set deadlines;
  • make effective use of learning resources.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • explore and select fashion design techniques, materials and processes;
  • use machines and equipment competently and safely in the studios and workshops.


Indicative content for this module normally includes: • Garment pattern cutting • Garment construction • Drawing and digital skills • Sketchbook and research development • Material and fabric exploration • Portfolio introduction The projects and content of this module are themed to provide a focused context to the development of your practical skills and conceptual awareness of fashion design. You will have workshops introducing you to techniques and skills in research, drawing, pattern cutting, garment construction and digital skills.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures and visual presentations • Group tutorials and discussions • One-to-one tutorials • Creative and technical workshops • Industry insight lectures Learning activities include: • Creative portfolio development • Drawing and digital portfolio workshops • Research and concept development workshops • Creative and technical workshops • Study visit • Peer group learning • Critical reviews • Formative self-evaluation • Study Skills support Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module, creative and interactive learning and teaching activities focus on helping you to develop a range of skills through which you can explore set projects in fashion design. You will experience a variety of creative and technical workshops, which are designed to give you an introduction to fashion design. Lectures and visual presentations will introduce you to the principles and processes of the subject, project themes and contextualise your thinking. Group and one-to-one tutorials are held with specialist staff that will help you to review your progress and development. Group discussion and critical reviews will provide opportunities for peer group learning and self-evaluation. A funded study visit and industry guest speakers further enhance your learning experience. The Academic Skills Library page for study skills support Harvard citing and referencing support including citethemright online resource Academic Integrity support Study Skills Workshops Note: This module does not allow an external repeat, and students who fail it need to retake the module internally at WSA. This applies to practice-based modules where achievement of the objectives and learning outcomes is demonstrated by specific practice based outputs, which require the use of specialist equipment, facilities, supervision and training.

Supervised time in studio/workshop78
Follow-up work100
Practical classes and workshops85
Preparation for scheduled sessions20
Completion of assessment task90
External visits5
Wider reading or practice30
Total study time450

Resources & Reading list

Library resources.


Bartlett, Djurda, Cole, Shaun and Rocamora, Agnes (2013). Fashion Media: Past and Present. 

Agins, T. (2000). The End of Fashion: How Marketing Changed the Clothing Business Forever. 


Wilson, E. (2003). Adorned in Dreams: Fashion and Modernity. 

Tungate, M. (2005). Fashion Brands: Branding Style from Armani to Zara. 



Portfolio Development


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%

Repeat Information

Repeat type: Internal


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Art Equipment and Materials: Fabric, Thread, Wool

REQUIRED Sketchbooks Drawing material including paper, paint and a variety of media Fabrics, threads and sewing materials Scissors and scalpel Cost for printing and photocopying Any material that you may wish to use for experimentation and production of final work USB Memory stick/s OPTIONAL Laptop Hard Drive Camera PROVIDED Some fabrics, paper and support media for certain workshops

Field Trips

A field trip is core to this module and will be funded by the programme. A typical trip will be to London by train (off peak). If students are unable to participate for whatever reason, an alternative trip will be arranged with an equivalent experience.


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory / additional texts as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings