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The University of Southampton

ARTD1125 Fashion Futures

Module Overview

This module introduces a range of context and theory informing future fashion. It will provide you with the contextual platform needed to practice challenging and creative fashion design, relevant to a future context.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • innovative practices, concepts and debates and different professional, cultural and technological contexts relevant to future fashion
  • how to evaluate and use visual research and study skills in relevant contexts
  • social, ethical and sustainable dimensions in the fashion industry
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • inform your practice by analysing and critically reflecting on contemporary issues
  • develop ideas by applying thinking informed by a context of recent approaches to the practice and theory of fashion
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • appropriately structure an illustrated essay to clearly communicate and discuss a theme or concept
  • generate ideas, study independently and produce work to set deadlines
  • identify, select and draw upon a range of sources including digital ones, to inform and challenge your thinking and writing
  • understand and utilise appropriate academic referencing


Fashion Futures is a Part 1 core module. It has been designed to facilitate your development of skills necessary for the critical development of well-informed contemporary art and design with a focus on fashion. The perspectives and context provided by this module can also offer a career orientation for the next stages in studying Fashion Design. In this module, we will explore how practice is informed by context and theory. In lectures, seminars and tutorials, we will look critically at art and design objects and events with their relevant texts. We will discuss major concepts and key positions and evaluate the relevance and significance of differing perspectives in art and design, and you will apply them accordingly to Fashion Design. Through this work we will encourage you to explore practically how the current developments in art and design can inform your own fashion work. Lectures will be used to convey representations and information on the contemporary scene of art and design, focusing on future fashion. Seminars and group discussions will allow more detailed examination of particular themes and sources. You will be encouraged to access what material is available in the library and online to assist in gaining a wide perspective of the art and design context relevant to future fashion.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • project briefings • lectures • tutorials • practical sessions/workshops Learning activities include: • peer group learning • self-evaluation • Review and revision of material provided within lectures. • Guided independent research • Academic writing • Study Skills support Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to investigate, question and analyse the nature of contemporary art and design contexts, its theory and how this influences discipline-specific practice, including Fashion Design. Feedback on your progress and development will be given through group discussions and seminars. Informal feedback will provide opportunities for peer group learning and self-evaluation. The summative assessment will be by way of an illustrated 2500 word essay. This module’s learning and teaching methods are designed to help you broaden your understanding of contemporary issues within art and design and explore practical creative possibilities. By studying independently you will learn how to manage your time effectively outside the taught sessions. The Academic Skills Library page for study skills support Harvard citing and referencing support including citethemright online resource Academic Integrity support Study Skills Workshops

Preparation for scheduled sessions20
Follow-up work66
Completion of assessment task40
Total study time150

Resources & Reading list

Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. 

Academic Integrity support.

Blackboard. Panopto lectures via Blackboard

Study Skills Workshops.

Library resources.

Harvard citing and referencing support including citethemright online resource.

Agins, Terri (2000). The End of Fashion: How Marketing Changed the Clothing Business Forever. 

Davis, Fred (1992). Fashion, Culture and Identity, Chicago. 

Lury, Celia (2011). Consumer Culture. 

Barnard, Malcolm (2002). Fashion as Communication. 

The Academic Skills Library page for study skills support.

Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. Digital learning resource for students to access online digital support and tutorials

Palmer, Alexandra (2004) (2004). Old Clothes, New Looks: Second Hand Fashion. 

Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. 



Essay proposal


MethodPercentage contribution
Illustrated essay 100%


MethodPercentage contribution
Illustrated essay 100%


MethodPercentage contribution
Illustrated essay 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/ additional text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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