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The University of Southampton

ARTD2099 Specialist Practice and Research 2a (Dalian)

Module Overview

This module is one of the common core modules taken by all students on the undergraduate programmes. Whilst the learning outcomes are the same no matter which of the programmes you are following, your output from this module will reflect the media and approaches of your chosen programme.

Aims and Objectives

Module Aims

• to encourage you to recognise the complexity of your subject and apply methods and techniques from a more individual perspective; • to focus your experimentation to meet professional and contemporary expectations associated with your specialist subject; • to facilitate experimental approaches through a range of technical applications; • to encourage you to initiate and undertake critical analysis to propose solutions.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • a range of practical methods and concepts specific to your subject that will support the contextualization of your ideas and influence the development of your work;
  • professional skills appropriate to your specialist subject;
  • how to apply knowledge gained from a range of sources to support individual outcomes through self-analysis and evaluation;
  • ways of evidencing sustained engagement and experimentation through critical thinking to develop your ideas.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • realise your ideas through self-selected techniques and processes appropriate to your programme of study research and consider some of the concepts and methods in relation to your practice;
  • develop individual informed interpretations of your own practice and that of others within your subject.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • demonstrate confidence in articulating the decisions you make to create your work;
  • refer to an appropriate critical context and deploy effective techniques to communicate information;
  • develop and manage a project through increasingly independent and informed decision making;
  • communicate effectively in a range of media, demonstrating awareness of global contexts.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • confidently use a range of appropriate technical workshop skills to realise your ideas;
  • select and deploy an increasingly sophisticated use of techniques appropriate to the resolution of your work;
  • test your choices and skills through experiential approaches within the scope of your subject;
  • advance your creative use of a range of working methodologies and develop greater independence; informed by your learning during Part One of your programme of study.


This module marks the next steps in acquiring and developing practical skills. You will find suitable materials and working methods to realise your ideas and complete appropriate technical tasks. This module is therefore a stepping stone between working within the more defined parameters of Part 1 and the independent initiatives expected at Part 3. Your developing knowledge of the context of your ideas will be augmented by group discussions, which focus on issues specific to international and local contemporary practice. You will be encouraged to experiment with methods and techniques and through workshops, to further apply your practical knowledge in the development of your ideas; within the scope of your programme of study. Here are some examples of how your subject specific and developing knowledge of the context of your ideas may apply. If you are studying BA (Hons) Graphic Arts themes have included working on “live” projects, supporting other creative external industries by developing a visual identity and moving images for external audiences. You will experience workshops, which will include design processes utilising digital media and publications. Your studies will deepen your understanding of aspects of the contemporary graphic arts contexts and this will particularly increase your ability to self-direct your project. If you are studying BA (Hons) Fashion Design themed projects have included: “ The in-betweens” exploring how elements in traditional garments such as pattern or weave are appropriated by designers and influence global fashion. You will experience workshops, which will include material selection and construction processes. Your studies will deepen your understanding of aspects of current practice in the fashion and related creative industries and this will particularly increase your ability to self-direct your project. You will assemble a portfolio of work that demonstrates the development of your ideas and which contains pieces of work that, in your opinion, best exemplify your chosen project.

Special Features

This module has no planned special features such as field trips although it is expected that should opportunities become available students visit external exhibitions and events to support their learning. There will be no additional costs associated with these trips.

Learning and Teaching

Teaching and learning methods

Teaching methods include • technical demonstrations • lectures • practical workshops • tutorials • critiques Learning activities include • technical demonstrations • seminars • workshop-based learning • peer group learning • critiques Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore and investigate your ideas through studio-based or related activities. Group discussions led by practitioners and optional technical demonstrations/workshops will increase your knowledge of the contemporary discipline context in which you are working and help you develop confidence in the selection and use of practical skills. The module will help you to develop an increasingly informed and skilled individual approach to the realisation of a project.

Project supervision15
Preparation for scheduled sessions100
Completion of assessment task200
Wider reading or practice28
Practical classes and workshops27
Follow-up work50
Total study time450

Resources & Reading list

Palacio, B., & Vit, A. (2009). Graphic design, referenced: A visual guide to the language, applications, and history of graphic design. 

Braun-Feldweg Förderpreis. W. (2010). Slow Fashion: Alternative Fashion Concepts. 

Gallo, M., & Quintavalle, A. (2001). The poster in history. 

Yates, D., & Price, J. (n.d.). (2015). Communication Design: Insights from the creative industries. 

Clarke, M. (2007). Verbalising the Visual, Translating art & design into words. 

Friedrichs, H. A. (2012). Cycle Style. 

Cheney, N. & McAllister, H. (2013). Textile Surface Manipulation. 

Lupton, E. (2011). Graphic design thinking: Beyond brainstorming. 

Aldrich, W. (2013). Fabrics and Pattern Cutting. 

Bradley,Q. (2002). Techno fashion. 

Siegel, L. (2011). To Die for: Is Fashion Wearing Out the World. 

Lunt, PK, Livingstone, S. (1992). Mass Consumption and Personal Identity. 

Mahon, N. (2010). Basic Advertising 01: Art direction. 

Jarrett, S. M. (2009). Nylon Street. 

Eskilson, S. (2007). Graphic design: A new history. 

Chunman Lo, D. (2011). Patternmaking. 

Sorger, R. & Udale, J. (2006). The Fundamentals of Fashion Design. 

Wilk, C. (2006). Modernism: Designing a new world, 1914-1939. 

Collins, T. (2014). 100 ways to create a great ad. 

Black, S. (2012). Eco Fashion- the Fashion Paradox. 

Davies, H. (2013). Fashion Designers’ Sketchbook. 

Weston, R. (2001). Modernism. 

Chois Gallery (2013). Fashion Window Shopping. 

Rabbalt, N. Solomon, M. (2008). Consumer behavior in Fashion. 

Bourdieu, P. (1984). Distinction: A social critique of the Judgement of Taste. 

Briggs-Goode, A. (2013). Printed Textile Design. 

Blanckaert, P. & Hernu, A.R. (2013). Icons of Vintage Fashion. 

Cummings,N, Lewandowska, M. (2000). The Value of Things. 

Jackson, P, Lowe, M, Millar, D, Mort, F. (2000). Commercial Cultures: Economies, Practices, Spaces. 

Slater, D., Tonkiss, F. (2001). Market Society. 

Seymour, S. (2008). Fashionable Technology: The Intersection of Design, Fashion, Science, and Technology. 

Hebdige, D. (1984). Subculture: The Meaning of Style. 

Kiisel, K. (2013). Draping, The Complete Course. 

Shaw, M. (2012). Copywriting: successful writing for design, advertising, and marketing. 

Barry, P. (2012). The advertising concept book: Think now, design later : A complete guide to creative ideas, strategies and campaigns. 

Jones, T. (2007). Fashion Now. 

Bono, E. (1990). Lateral thinking: A textbook of creativity ([New ed.). 

Mahon, N. (2011). Basic Advertising 03: Ideation. 





MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%

Repeat Information

Repeat type: Internal


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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