The University of Southampton

ARTD2104 Introduction to Business for the Creative Industries (Dalian)

Module Overview

This module is one of the option modules that can be taken by students from the two programmes taught at Dalian. Whilst the learning outcomes are the same no matter which of these programmes you are taking, it is likely that your output from this module will reflect the media and approaches of your programme.

Aims and Objectives

Module Aims

• the creative industries environment nationally and internationally; • the role and leadership qualities of entrepreneurs in developing creative businesses; • an international perspective of creative business formation from sole trading to limited company status; • how various resources provide opportunities and constraints to a business which may lead to failure; • successful creative businesses operations through a range of case studies; • the role of digital space in developing interconnected and virtual business entities; • the role of strategic marketing and branding in promoting creative businesses; • cultural issues in developing businesses and teams; • intellectual property rights, trademarks and copyright regulations.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • how companies are formed;
  • techniques used by entrepreneurs to develop creative businesses;
  • Challenges for the creative sector in a changing global landscape.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • distinguish between differing business formats;
  • recognise the relationship of entrepreneurial change and key stakeholders in the creative industries;
  • assess marketing and branding solutions of a creative industries.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • use a wide range of information sources and databases requiring the development of bibliographic skills including the use of CD-ROMS and the Internet;
  • critically analyse and evaluate business data;
  • develop an understanding of effective team formation and distributed working;
  • manage your time effectively;
  • communicate clearly in written form demonstrating an awareness of global contexts.


According to the latest report on the Creative Industries (UK) sector chaired by Ian Livingstone, the UK is arguably the most creative nation in the world. UK music, television, film, games, fashion, design, advertising and architecture is celebrated around the world. But whilst UK creative talent might win coveted artistic awards, too often is the case that the revenue derived from their endeavours is banked overseas. The UK demands and needs a more entrepreneurial focus and a good platform for young people to realise their ambitions within the creative industries sector. To this end it is important that students are equipped with a good understanding of the sector together with a good knowledge of business formation, marketing, branding and the use of a creative approach to developing a business. The course syllabus will contain various case studies and lectures on the basics of business formation to the growth and development of businesses exhibiting successful strategies in a range of different areas such as fashion, film, gaming, art, music and design. This module gives you a chance to develop your own ideas in creating and developing a business, together with an understanding of the national and global environment that you will be operating in.

Special Features

This module has a field trip to local businesses or enterprises.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Lectures • Case studies • seminars Learning activities include • Lectures • Seminars • Group problem solving • Team activities Relationship between the teaching, learning and assessment methods and the planned learning outcomes This module focuses on business within the creative industry sector and aims to give you the necessary tools to develop a plan for a creative business of your own which you will fully explore in year 4 Subject material will be introduced and discussed primarily through lectures with information on resources for independent study to support your development The assessment will be based on your ability to critique an existing business that has been successful or unsuccessful in the marketplace understanding internal and external factors through reflection and analysis.

Completion of assessment task40
Follow-up work20
Preparation for scheduled sessions30
Wider reading or practice30
Total study time150

Resources & Reading list

Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management. 

Kay, R (2012). Managing Creativity in Science and Hi-Tech. 

A good resource in understanding the role of education in the design and creative industries.

Jacobsen,M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. 

Ranchhod,A:Gurau ,C (2007). Marketing Strategies: A Contemporary Approach. 

A source for what is happening in the UK and recent papers published about the creative industries.

Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 

Justice, L (2011). Chinas Design Revolution. 

Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur. 

Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. 





MethodPercentage contribution
Case study  (2500 words) 100%


MethodPercentage contribution
Case study  (2500 words) 100%

Repeat Information

Repeat type: Internal


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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