The University of Southampton
Courses

ARTD3038 Final Fashion Marketing Project

Module Overview

This final module is devoted to the development and completion of an individually negotiated project. You will have the opportunity to undertake an in-depth and sustained period of self-directed study and to employ your integrated learning to confirm your fashion marketing / management skills, methodologies and strategies towards your intended career path.

Aims and Objectives

Module Aims

- To consolidate your individual approach and understanding of fashion marketing. - To apply the skills required to plan, research, formulate and present a sustained body of work in fashion marketing - To encourage you to work independently or effectively as a team member where this is demanded, in a way that reflects contemporary professional practice in fashion marketing

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Specialist knowledge and understanding in the production of your Final Fashion Marketing Project
  • Key areas of fashion marketing and the promotion and communication of fashion to a range of audiences
  • Current thinking and developments in specialist areas of fashion marketing
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Demonstrate a range of techniques and behaviours including analysis and enquiry within fashion marketing
  • With minimum guidance manage your own learning using a wide range of research skills and resources
  • Engage in intellectual debate of fashion marketing and propose solutions
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Confidently communicate your ideas and proposals through a variety of presentation formats
  • Demonstrate an enhanced level of project planning and time management
  • Study independently and establish a personal direction for your work
  • Interact effectively within a group and negotiate in a learning context
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Demonstrate your ability to manage the complexity of fashion marketing practices and theories demanded by the Final Fashion Marketing Project
  • Confidently select and apply extended digital media skills i.e Adobe Creative Suite to the production of your work
  • Employ techniques, methods, technologies and tools for fashion marketing and promotion to realise your concepts, strategies and proposals for the Final Fashion Marketing Project

Syllabus

This final module is devoted to the development and completion of an individually negotiated project. You will have the opportunity to undertake an in-depth and sustained period of self-directed study and to employ your integrated learning to confirm your fashion marketing skills, methodologies and strategies towards your intended career path. Through a written project proposal, you will plan, propose, negotiate and complete your Final Marketing Project in consultation with tutors. You will utilise a range of practical, intellectual and transferable skills with confidence, culminating in a Project Report and portfolio of professionally presented creative work. You will utilise one, or a combination of communication and information technologies in the production of your final project. The Final Fashion Marketing Project challenges you to sustain a high level of commitment, subject focus and self-reliance in the utilisation of your practical, organisational, interpersonal and presentation skills to a professional standard. In addition to the information outlined above you are advised to prepare an individual timetable to plan and organise your project effectively; ie,.research visits, external and technical resource planning, production, printing and presentation deadlines.

Special Features

This module offers the opportunity to explore a topic, theme, brand or issue that will support the development of work for employment.

Learning and Teaching

Teaching and learning methods

Teaching methods include - Seminars - Tutorials - Group critiques Learning activities include - Seminars - Tutorials - Group discussion - Library resources - Subscription resources - Peer group learning

TypeHours
Lecture16
Tutorial8
Follow-up work60
Completion of assessment task100
Seminar16
Project supervision8
Preparation for scheduled sessions100
Fieldwork18
Wider reading or practice100
Practical classes and workshops24
Total study time450

Assessment

Formative

Tutorial

Summative

MethodPercentage contribution
Final project  (7000 words) 100%

Repeat

MethodPercentage contribution
Final project  (7000 words) 100%

Referral

MethodPercentage contribution
Final project 100%

Repeat Information

Repeat type: Internal & External

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