The University of Southampton
Courses

ARTD3039 Strategic Fashion Marketing

Module Overview

This module builds on your extended knowledge and understanding of fashion marketing from part one and part two and investigates the critical issues affecting the fashion industry today. You will undertake research to explore areas that are impacting on brands and consumers, and build knowledge and understanding through a body of research that will inform an idea for your Final Fashion Marketing Project.

Aims and Objectives

Module Aims

• to enable you to deepen, broaden and consolidate your specialist knowledge of fashion marketing and strategic issues • to demonstrate a confident analytical approach to assimilation and evaluation of research material; • to develop a more integrated approach to fashion marketing management and its constituent elements; • to work to a standard of professionalism and autonomy in preparation for your Final Fashion Marketing Project.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • strategic decision making processes and an understanding of the nature of strategy and the challenges in fashion marketing
  • market research demonstrated through the appropriate selection and application of marketing tools and methodologies;
  • competitive positioning and market-driven strategic planning;
  • how to integrate a range of skills and practices to the development of a strategic fashion report
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical thinking and selective practice through the generation of a range of ideas which are evaluated and developed to a final project idea
  • hold a critical and strategic view of contemporary fashion marketing business and be able to test assumptions;
  • define, examine and propose a solution by evaluating statements and considering qualitative and quantities evidence.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • apply effective self-management to the development and completion of your work;
  • communicate effectively and with authority in writing and orally, using a range of media which are widely used in business;
  • demonstrate interpersonal skills of effective listening, negotiating persuasion and presentation.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • demonstrate your ability to formulate a realistic strategic report in response to identified opportunities and market conditions in the fashion sector;
  • apply a well considered concept or idea within the formulation of the Final Fashion Marketing report.
  • integrate a range of techniques, methods, technologies and tools in the development of your fashion report

Syllabus

Building on your extended knowledge and understanding of fashion marketing and associated business practices and theories, this module offers you the opportunity to identify and explore fashion issues and methodologies to support the development of your Final Fashion Marketing Project idea in semester two. You are encouraged to utilise taught elements of fashion marketing, interpersonal skills, critical and analytical thinking, problem solving and creative communication and presentation skills towards the development of a professional presentation to communicate research of key fashion issues. In addition you will submit a report that discusses and debates the major challenges and opportunities facing the fashion market today, culminating with a theme or idea for your Final Fashion Marketing Project. With tutor guidance and support you will draw upon your acquired knowledge and fashion marketing skills to develop a more integrated approach to the selection and application of creative and business marketing tools and methodologies. Working more autonomously, you are encouraged to adopt a highly professional approach to your work aligned to your intended career path and in preparation for your Final Fashion Marketing Project.

Learning and Teaching

Teaching and learning methods

Teaching methods include Lectures • Seminars • Tutorials • Group critiques Learning activities include • Seminars • Tutorials • Group discussion • Presentations • Library resources • Subscription resources • Peer group learning

TypeHours
Completion of assessment task90
Practical classes and workshops24
Fieldwork34
Seminar24
Wider reading or practice83
External visits8
Lecture24
Preparation for scheduled sessions50
Follow-up work113
Total study time450

Resources & Reading list

Egan C (2003). The CIM Handbook of Strategic Marketing. 

Burk wood, Marian (2013). Essential Guide to Marketing Planning. 

Schmidt R A & Wright H (1996). Financial Aspects of Marketing. 

Wilson R, Gilligan c (2003). Strategic Marketing & Management. 

Assessment

Formative

Half way report

Summative

MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%

Repeat

MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%

Referral

MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

There are minimal costs for this module. However the student will need to pay for Travel to London, printing costs and travel to stores.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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