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Courses / Modules / ARTD3053 Business for the Creative Industries

Business for the Creative Industries

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 6
Module lead
Chris Buckingham

Module overview

This module is designed to give you a through grounding in understanding how the process of creativity operates and becomes an innovative activity within the general economic context. The module will cover aspects of creativity, managing and developing innovative activities within the creative industries sector, legal issues, marketing issues and business positioning and planning. Many businesses within the sector succeed or fail depending on their innovative activities, positioning, and business planning and patents and copyright issues, especially within the digital area. You will have a chance to analyse both successful and unsuccessful businesses within the global setting of the creative industries, as well as test your own ideas for launching a business. You will work with simulated activities in groups in order to develop your ideas.

Linked modules

Pre-requisite: ARTD2044

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