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Courses / Modules / ARTD3058 Business for the Creative Industries (Dalian)

Business for the Creative Industries (Dalian)

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 6
Module lead
Michael Farrelly

Module overview

This module is designed to give you a thorough grounding in understanding how the process of creativity operates and contributes to innovation within the general economic context. The module will cover aspects of creativity, managing and developing innovative activities within the creative industries sector, legal issues, marketing issues and business positioning and planning. Many businesses within the sector succeed or fail depending on their innovative activities, positioning, business planning, patents and copyright issues. The module will also introduce you to the possibilities offered by e-commerce models. You will have a chance to analyse both successful and unsuccessful businesses within the global setting of the creative industries, as well as test your own ideas for developing a business plan and launching a business. You will work with simulated activities in groups in order to develop your ideas.

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