This module is designed to give you a thorough grounding in understanding how the process of creativity operates and contributes to innovation within the general economic context. The module will cover aspects of creativity, managing and developing innovative activities within the creative industries sector, legal issues, marketing issues and business positioning and planning. Many businesses within the sector succeed or fail depending on their innovative activities, positioning, business planning, patents and copyright issues. The module will also introduce you to the possibilities offered by e-commerce models. You will have a chance to analyse both successful and unsuccessful businesses within the global setting of the creative industries, as well as test your own ideas for developing a business plan and launching a business. You will work with simulated activities in groups in order to develop your ideas.
Aims and Objectives
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- market research demonstrated through the appropriate selection and application of marketing tools and methodologies
- the role of ethics and sustainability in developing a business plan
- competitive positioning and market-driven strategic planning
- how to integrate a range of skills and practices with innovative activities and creative processes to the development of a business plan
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply critical thinking and be able to select from a range of business ideas
- assess marketing, finance and HR solutions in the creative industries
- recognise the relationships between entrepreneurial change and key stakeholders in the creative industries
- distinguish between risks and opportunities by evaluating and analysing business data and planning methods
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- use a wide range of information sources and databases requiring the development of bibliographic skills
- communicate clearly and demonstrate awareness of global contexts
- develop an understanding of effective team formation and distributed working
- manage your time effectively
This module will encourage you to engage with and gain an understanding of the entrepreneurial skills and attributes necessary for success in the creative industries sector. You will consider business formation, marketing, branding and the use of creative approaches to developing a business.
This module will equip you with a range of skills that can enable you to not only be able to plan a business but to also understand how a business operates and how it can be managed. The module looks at marketing, PR, positioning, cash flow and profit management as well as cultural contexts for business success and failure.
The module syllabus therefore contains various case studies and lectures on business formation, planning and possible implementation of an idea or product, in a range of different areas such as fashion, film, gaming, art, music and design. This module gives you a chance to develop your own ideas in creating, developing and planning a business, together with an understanding of the national and global environment that you will be operating in.
Learning and Teaching
Teaching and learning methods
The teaching methods include:
- Case studies
- Group problem solving
- Team activities
Relationship between the teaching, learning and assessment methods and the learning outcomes:
Subject material will be introduced and discussed primarily through lectures. You will receive electronically a small package of information for each topic on a session-by-session basis, which will include an outline of the lecture, learning outcomes, essential reading and suggested further reading and preparation for end of course module assessment. Lectures will be supported by seminars and may include the use of videos and case studies.
|Wider reading or practice||30|
|Completion of assessment task||40|
|Preparation for scheduled sessions||30|
|Total study time||150|
Resources & Reading list
Resources. Academic Integrity support http://library.soton.ac.uk/sash/what-is-academic-integrity Blackboard Blackboard http://blackboard.soton.ac.uk Harvard citing and referencing support including citethemright online resource http://library.soton.ac.uk/sash/referencing Study Skills Workshops http://library.soton.ac.uk/sash/workshops/ The Academic Skills Library page for study skills support http://library.soton.ac.uk/sash
Keane, M (2013). Creative Industries in China: Art, Design and Media (China Today).. Polity.
Tse, E (2015). China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business.. penguin.
Lardy, N,R, Subramanian,A. Sustaining China's Economic Growth After the Global Financial Crisis.
Jacobsen,M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. Harrison House.
Jackson, P, Lowe, M, Millar, D, Mort, F (2000). Commercial Cultures: Economies, Practices, Spaces. Berg Publishers.
Lee, H; Lim, L (2014). Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research).. Palgrave Macmillan.
Kay, R (2012). Managing Creativity in Science and Hi-Tech.
Justice, L (2011). Chinas Design Revolution. MIT Press.
Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. Penguin.
Sivers, D. (2014). China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China.. Wood Egg..
Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management.
Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur.
Clark, D (2016). Alibaba: The House That Jack Ma Built. Ecco.
Slater, D, Tonkiss, F (2001). Market Society.. Polity.
Millar, D (1987). Material culture and Mass Consumption. Blackwell.
Ranchhod,A:Gurau ,C (2007). Marketing Strategies: A Contemporary Approach. FT Pearson.
Slater, D, Tonkiss, F (2001). Market Society. Polity.
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.Draft piece
This is how we’ll formally assess what you have learned in this module.
This is how we’ll assess you if you don’t meet the criteria to pass this module.
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Repeat type: Internal