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ARTD6064 Entrepreneurship

Module Overview

This module is one of the common option modules that can be taken by students from all of the MA programmes. Whilst the learning outcomes are the same no matter which of the programmes you are following, it is likely that your output from this module will reflect the media and approaches of your programme’s disciplines and subject areas.

Aims and Objectives

Module Aims

• differentiate between entrepreneurs, owner-managers, inventors and innovators and their principal characteristics; • analyse the advantages and disadvantages of running one’s own business and the dynamics of sustaining creative businesses; • understand and engage with the concepts of entrepreneurship and enterprise in relation to your subject- specific practice; • understand the nature and importance of a business plan and business plan presentation;

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • entrepreneurship and the relationship between entrepreneurs, owner-managers, inventors and innovators
  • the criteria for the development of a successful business plan and business plan presentation
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • analyse successful approaches to entrepreneurship and enterprise
  • be aware of the activities involved in entrepreneurship
  • devise a rationale and a business plan for a venture in the creative industries
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • self-manage the development of learning and study skills
  • identify own personal attributes applicable to entrepreneurial situations in a variety of work and non-work contexts.
  • synthesise, analyse, interpret and evaluate information from a range of sources in a sophisticated manner


This module enables you to apply your understanding of the subject of enterprise and the skills necessary to prepare and present a proposal/plan for a new business idea or creative venture and how to sustain it. You might formulate a business plan to establish a studio, gallery, fashion venture or new media service as appropriate to your discipline. By covering market research techniques, financial management, intellectual property rights, negotiating, financing the venture and business planning, the module enables you to synthesise your ideas and experience in formulating your plan. You will investigate case studies drawn from your field of the creative industries.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • directed reading • seminars • lectures • interaction with entrepreneurs • problem-solving activities Learning activities include: • Presentations • Independent study • Feedback on case study Relationship between the teaching, learning and assessment methods and the planned learning outcomes You will develop and manage a business plan with support from tutors, through peer group discussion and tutorials which will inform you about the criteria for its development. Teaching will focus on the establishment of a business and the avoidance of its collapse, for example through a realistic management of cash flow and budgets and the charging for creative design. The formative and summative assessment methods reflect the practices and techniques involved in presenting a business rationale and plan. Emphasis is placed on using the results of your research and skills development to create a convincing business proposal, informed by case study.

Independent Study176
Total study time200

Resources & Reading list

Stutely, R. (2002). The definitive business plan. 

Van Aardt, I. and Van Aardt, Carel and Bezuidenhout, Stefan (2000). Entrepreneurship and New Venture Management. 

Bolton, B. and Thompson, J. (2001). Entrepreneurs: talent, temperament, technique. 

Mullins, J.W. (2003). The New Business Road Test. 

Bragg, A. and Bragg, M. (2005). Developing New Business Ideas. 





MethodPercentage contribution
Business plan  (3000 words) 70%
Case study  (1500 words) 30%


MethodPercentage contribution
Business plan  (3000 words) 70%
Case study  (1500 words) 30%


MethodPercentage contribution
Business plan  (3000 words) 100%

Repeat Information

Repeat type: Internal & External

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