The University of Southampton
Courses

ARTD6075 Design 1 (LBM)

Module Overview

This module is one of the core modules taken by all students on the MA Design: Luxury Brand Management pathway. This module provides opportunities for students from all the MA Design pathways to engage in analysis of your own and others’ ideas in a challenging and creative environment.

Aims and Objectives

Module Aims

• enable you to position and debate your ideas and work within a critical context • develop critical thinking about your research. • explore and critically reflect on your work and ideas • establish methodologies and ways of working to advance your work and ideas

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the relevance and importance of the ideas and practices of your discipline.
  • techniques applicable to your own research
  • learning resources and study skills to support your research
  • how to experiment with your ideas through different working methodologies and references
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • reflect critically on your own knowledge and understanding of your subject area
  • question and articulate concepts of contemporary theory relevant to your subject
  • critically advance your ideas
  • analyse your work and derive ways of advancing your ideas
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • deal with complex issues relevant to your discipline with structure and creativity
  • critically engage in constructive dialogue and debate relevant to your own work and the academic literature.
  • apply methods of search and retrieval of electronic and text based information

Syllabus

This module establishes your approach to an individual understanding of how to advance your ideas in the broad context of contemporary design and at a finer level, the context of your chosen subject specialism. It aims to develop your awareness of how to refine your thinking and to recognise potential lines of enquiry. You will engage with concepts so as to challenge and advance your thinking and ideas, and initiate work which will form the basis of your engagement with the programme and your pathway

Special Features

Field trips will be organised so that transport to and from venues will meet the special needs of any student. The accessibility of the venue to be visited will also be assessed and any appropriate support provided to students with special needs as required.

Learning and Teaching

Teaching and learning methods

Teaching methods may include • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities may include • Peer group learning • Problem solving activities • Class discussion/ critique Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore and analyse your work and ideas. Feedback on your progress and development will be given through seminars and tutorials. Informal feedback in seminar situations will provide opportunities for peer group learning, self-evaluation and discussion of current issues in contemporary design. These sessions additionally allow you to develop your understanding of your ideas, help you to recognise and evaluate your analytical, critical, practical and transferable skills. Assessment in the Luxury Brand Management pathway will consist of two elements. The first will be a 2000 word essay focussing upon the meaning of luxury worth 40%. The second will be a 2000 word essay on the development and promotion of a luxury brand worth 60%.

TypeHours
Independent Study350
Teaching50
Total study time400

Resources & Reading list

Middleton, S (2011). What you need to know about marketing. 

Kapferer, J.N. & Bastien, V (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 

Sudjic, D (2008). The Language of Things. 

Ricca, M. & Robin, R (2012). Meta-luxury: Brand and the culture of Excellence. 

Chevalier M. & Mazzalovo G (2012). Luxury Brand Management: A World of Privilege. 

Easterby-Smith, M; Thorpe R. & Jackson P (2013). Management Research. 

Brassington F. & Petite S. Principles of Marketing. 

Chevalier M & Lu, P (2009). Luxury China: Market Opportunities and Potential. 

Tungate, M (2009). Luxury World: The past, present and future of luxury brands. 

Okonkwo, U (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. 

Hoffmann, J. & Coste-Maniere, I (2013). Global Luxury Trends: Innovative Strategies for Emerging Markets. 

Assessment

Formative

Coursework

Summative

MethodPercentage contribution
Essay  (2000 words) 60%
Essay  (2000 words) 40%

Repeat

MethodPercentage contribution
Essay  (2500 words) 100%

Referral

MethodPercentage contribution
Essay  (2500 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Travel Costs for placements

Cost for core texts and trips are included within the course fee, cost of food on trips will need to be provided by students.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Share this module Share this on Facebook Share this on Google+ Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×