The University of Southampton

ARTD6100 Design 1 (Design Management)

Module Overview

This module is one of the core modules taken by all students on the MA Design: Design pathway. Whilst the learning outcomes are the same no matter which of the pathways you are following, your output from this module will reflect the approaches of your pathway. This module provides opportunities for students from the MA Design Management pathway to engage in analysis of your own and others’ ideas in a challenging and creative environment.

Aims and Objectives

Module Aims

• enable you to position and debate your ideas and work within a critical context • develop critical thinking about your research. • explore and critically reflect on your work and ideas • establish methodologies and ways of working to advance your work and ideas

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the relevance and importance of the ideas and practices of your discipline.
  • techniques applicable to your own research
  • learning resources and study skills to support your research
  • how to experiment with your ideas through different working methodologies and references
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • reflect critically on your own knowledge and understanding of your subject area
  • question and articulate concepts of contemporary theory relevant to your subject
  • critically advance your ideas
  • analyse your work and derive ways of advancing your ideas
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • deal with complex issues relevant to your discipline with structure and creativity
  • critically engage in constructive dialogue and debate relevant to your own work and the academic literature.
  • apply methods of search and retrieval of electronic and text based information


This module establishes your approach to an individual understanding of how to advance your ideas in the broad context of contemporary design and at a finer level, the context of your chosen subject specialism. It aims to develop your awareness of how to refine your thinking and to recognise potential lines of enquiry. You will engage with concepts so as to challenge and advance your thinking and ideas, and initiate work which will form the basis of your engagement with the programme and your pathway.

Special Features

Field trips will be organised so that transport to and from venues will meet the special needs of any student. The accessibility of the venue to be visited will also be assessed and any appropriate support provided to students with special needs as required.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities include • Peer group learning • Problem solving activities • Class discussion/ critique Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore and analyse your work and ideas. Feedback on your progress and development will be given through seminars and tutorials. Informal feedback in seminar situations will provide opportunities for peer group learning, self-evaluation and discussion of current issues in contemporary Design Management. These sessions additionally allow you to develop your understanding of your ideas, help you to recognise and evaluate your analytical, critical, practical and transferable skills. A study visit will familiarise you with current practices in international contexts. You will be encouraged to attend, but it is understood that as you will have to self-finance the visit, it may not be possible for all students to attend for financial or other reasons, i.e. personal commitments or disability. Alternative study visits in the UK are provided for these students (these may be locally or in major UK galleries within daily commutable distance). Assessment in this module includes an illustrated 2000 word report (40%) and a Digital Presentation with supportive critical writing (60%).

Independent Study350
Total study time400

Resources & Reading list

Borja de Mozota, Brigitte (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. 

Cooper, R. and Press, M. (1995). The design agenda: A guide to successful design management. 

Best K (2006). Design Management: Managing Design Strategy, Process and Implementation. 

Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management. 

Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. 

Laurel, B. (2003). Design Research: Methods and Perspective. 





MethodPercentage contribution
Digital presentation with supporting report  (2000 words) 60%
Illustrated report  (2000 words) 40%


MethodPercentage contribution
Digital presentation  (2000 words) 60%
Illustrated report  (2000 words) 40%


MethodPercentage contribution
Written report  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Travel Costs for placements

Reasonable travel costs for study trips.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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