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The University of Southampton

ARTD6105 Final Project (Fashion Marketing and Branding)

Module Overview

Aims and Objectives

Module Aims

• apply a critical understanding of your work and that of others toward the resolution and selection of work for your digital presentation on your live project research • promote a period of sustained independent work relevant to your discipline • promote an explorative approach to the resolution of your ideas and ambitions for your discipline- specific work

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • how to present your ideas in an appropriate discipline-specific professional manner
  • how to solve problems in relation to your ideas when under pressure
  • how best to realise the scope and ambition of your work
  • how to critically contextualise your work
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • critically apply an understanding of methods relevant to the realisation of your work
  • analyse and critically apply judgements in relation to the creative realisation of your ideas
  • select and critically apply relevant theories and methods to advance your work
  • select and apply appropriate approaches to presentation
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate your ideas visually and in written form
  • work reflectively to realise a major outcome
  • problem solve creatively and to meet deadlines


The aim of this module is to promote a concerted period of independent study which leads to the final resolution and presentation of your discipline-specific work for assessment. The module aims to bring together and utilise your learning and skills development in the previous modules. Through these modules you will have established and explored in increasingly ambitious ways, the scope and focus of your ideas allied to appropriate working methodologies. In this module you will independently put into practice ways of bringing a creative conclusion to your ambitions and establish the most appropriate way for the display of your work.

Special Features

The University provides service to students with special needs, such as enabling service, dyslexia support and disability support.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • tutor guidance • seminars Learning activities include: • tutor guidance • peer group learning • independent study Relationship between the teaching, learning and assessment methods and the planned learning outcomes This module culminates with the final presentation of your selected work. The work which you select for assessment will bring together a wide range of skills and experiences developed throughout the programme. The module emphasises your ability to demonstrate sustained independent study and synthesise your ideas and concepts into completed work. During this time of intense independent study the culture of peer group learning established in the previous modules will provide an invaluable environment of support and constructive criticism. Contact with staff during this time is minimal but occasional tutor guidance will be available to give some support and hone the focus of your ideas. In the context of promoting interdisciplinarity the MA Fine Art and MA Design programmes share the Final Project module. You will work in a creative environment in which students from other programmes will be studying. You will work on your discipline-specific project set and be guided by staff specific to your programme. The work which you produce will be manifested through media appropriate to your discipline and you will experience workshops specific to your programme. The final assessment will test your ability to produce to an appropriate professional level, work which creatively realises your ideas, the depth of your understanding and your presentation skills.

Independent Study590
Total study time600

Resources & Reading list

Baker M J (2003). Business and Management Research: How to Complete Your Research Project Successfully. 

Noble, I. and Bestley, R (2007). Visual Research: An Introduction to Research Methodologies in Graphic Design. 

Saunders M, Lewis P and Thornhill A (2006). Research Methods for Business Studies. 

Cottrell, S (2005). Critical Thinking Skills: Developing Effective Analysis and Argument. 

Hennessy, B (2007). Writing an Essay: Simple Techniques to Transform Your Coursework and Examinations. 





MethodPercentage contribution
Digital presentation 20%
Project report  (8000 words) 80%


MethodPercentage contribution
Individual assignment  (8000 words) 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Printing and Photocopying Costs

There will be additional costs for printing and binding your dissertation.

Travel Costs for placements

Reasonable travel costs for study trips.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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