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Courses / Modules / ARTD6136 Advertising and Branding: Contextual Themes and Issues

Advertising and Branding: Contextual Themes and Issues

When you'll study it
Semester 2
CATS points
20
ECTS points
10
Level
Level 7
Module lead
Nicholas Mahon

Module overview

This module explores the key contextual issues, theories and themes associated with advertising and branding. These include the visual aspects of the subject area alongside the decoding of advertising messages and the concept of semiotics. The psychology of advertising, marketing and persuasion techniques will be examined together with an overview of the advertising process itself and the manner in which strategy is developed. An overarching view of the creative process and how this is managed and sustained, from the initial creative brief through to the production of creative ideas and campaign concepts will also be covered by this module allowing you to engage in both the strategic and creative aspects of advertising and branding.

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