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The University of Southampton

ARTD6147 Final Project (Luxury Brand Management)

Module Overview

On this module will you put into practice the research and analytical skills that you have learned on the programme. Focusing on a contemporary luxury brand management issue, you will investigate this issue/area of research to prepare a final project, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. You will be allocated a tutor as your personal supervisor for this project who will provide you with support and guidance for the duration of the supervision period.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • current theories and practices related to luxury brand management and marketing arising from in-depth research and enquiry;
  • the contemporary context and culture of luxury brand management and marketing and the related creative industries;
  • a range of contemporary contexts relevant to luxury brand management and marketing informed by independent research.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • demonstrate an understanding of a range of business/industry date, research sources and appropriate methodologies;
  • research, critique and apply analysis of theory related to luxury brand management and marketing;
  • acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of findings;
  • recognise your own academic strengths and weaknesses, reflecting on your own performance and progress and be able to respond to feedback;
  • develop an understanding of how new and established techniques of research and enquiry may be used to develop and interpret knowledge in luxury brand management and marketing;
  • apply critical judgement to advance your research and intellectual skills.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • take responsibility for your own learning development and academic integrity;
  • demonstrate awareness of ethical considerations;
  • manage your time and resources as an independent learner;
  • demonstrate the ability to successfully manage and complete an individual project.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • evaluate complex ideas and justify findings through effective use of data and qualitative sources of evidence to the luxury sector.


The aim of this module is to promote a concentrated period of independent study which leads to the completion of a final project. The module aims to bring together previous learning from the other course modules. This module gives you the opportunity to undertake a substantial self-managed piece of research in your area of interest related to luxury brand management and marketing. Preparatory lecture and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advise and guide you in a manner that will enable you to independently apply the academic skills you have acquired.

Learning and Teaching

Teaching and learning methods

Teaching methods include Tutor guidance Seminars Lectures Learning activities include Independent Study (reading material as directed by tutor, analysing material, writing up notes, reflecting on feedback, conducting research where appropriate, analysing results and writing up the final project)

Independent Study588
Total study time600

Resources & Reading list

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. 

Yin, R.K. (2013). Case Study Research. 

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 

Cottrell, S. (2014). Dissertations and Project Reports. 

Gray, D.E. (2013). Doing Research in the Real World. 

Bell, J. and Waters, S. (2014). Doing Your Research Project. 

Brennen, B.S. (2012). Qualitative Research Methods for Media Studies. 

Bryman, A. (2012). Social Research Methods. 



Project plan


MethodPercentage contribution
Final project  (10000 words) 100%


MethodPercentage contribution
Final project  (10000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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