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Courses / Modules / ARTD6182 Fashion Marketing and Branding: Key Issues and Trends

Fashion Marketing and Branding: Key Issues and Trends

When you'll study it
Semester 2
CATS points
20
ECTS points
10
Level
Level 7
Module lead
Michael Bastin

Module overview

On this module you will develop an advanced insight into key issues and trends facing the fashion industry and fashion consumers. Your learning will, at all times throughout this module, be led by the latest fashion industry developments and fashion consumer trends. A global perspective will also apply at all times during this module.

The global fashion industry and fashion consumers around the world are experiencing unprecedented change, partly due to rapid technological advance. On this module you will improve your understanding of these changes and the implications for fashion marketing and branding.

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