The University of Southampton
Courses

COMP6201 E-Business Strategy

Module Overview

This course exposes students to the problems and methods of strategic management of large scale e-business systems. These are systems whose continuing operation and evolution is vital for the business or organisation that they serve. IT managers and CIOs must ensure that systems are effective and cost-effective, that new projects give a good return, and that emerging technologies are evaluated and, where appropriate, adopted in an orderly manner. Similarly, emerging risks such as security threats must be evaluated and addressed using appropriate and cost-effective techniques. About half of the course is devoted to directed reading, presentations and reports on significant technologies. The other half concerns case-studies in enterprise and e-business systems.

Aims and Objectives

Module Aims

To give an overview of the problems and methods of strategic management of large scale e-business systems.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Describe the principles of strategic management
  • Describe systems architecture and technologies for systems integration
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Prepare and deliver senior management reports and presentations
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Define and quantify the benefits, costs, risks and time-scales associated with new strategic ebusiness or IT initiatives
  • Compare and evaluate alternative e-business strategies and technologies
  • Justify and promote strategic initiatives, such as adopting a new e-business system or technology

Syllabus

- Technology-enabled business transformation, alignment of business and IT - Approaches to strategy creation, SWOT analysis, senior management presentations - IT governance, risk management, reporting structure - Software economics, cost management, ROI, time to pay back, outsourcing, utility computing, business and IT metrics, dashboards and balanced scorecards - Enterprise computing, middleware, business applications (ERP, SCM, CRM, CMS) - The role of CIOs and consultants - Advanced presentation and report writing skills for business - Case studies based on use of e-business techniques and technology in a range of organisations

Special Features

Unlike most other COMP6xxx modules, this focuses on business applications of information and computing technology. Students are expected to familiarise themselves with business concepts and literature, and to produce presentations and reports aimed at company management, whose primary interest is in their organisation, and see technology as a means of achieving organisational goals and targets.

Learning and Teaching

Teaching and learning methods

Lectures, Directed Reading, Student Presentations and Reports

TypeHours
Wider reading or practice34
Completion of assessment task56
Lecture24
Tutorial12
Follow-up work12
Preparation for scheduled sessions12
Total study time150

Resources & Reading list

Strategies for E-Business. 

E-Business: a management perspective. 

Dave Chaffey (2014). Digital Business and E-Commerce Management. 

Cheng V (2012). Case Interview Secrets. 

Keen and Digrius (2011/2003). Making Technology Investments Profitable. 

Assessment

Summative

MethodPercentage contribution
Business presentation 10%
Oral presentation 20%
Practical assessment 30%
Report 40%

Referral

MethodPercentage contribution
Coursework assignment(s) 100%

Repeat Information

Repeat type: Internal & External

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