The University of Southampton

MANG6318 Advanced Management

Module Overview

This module is designed to provide students with the opportunity to bring together, apply and further explore business principles that have been learned in other previous compulsory Management modules covering Strategy, Marketing, Leadership, Teamwork and Financial Analysis. It encourages innovation and creativity through interactive competition between and within teams via a comprehensive simulation of a fast moving business environment.

Aims and Objectives

Module Aims

The application of skills employed in marketing, strategy and financial analysis, and the integration of these disciplines while effectively managing a team is the key aim of the unit. Students will understand what it takes to be a valuable member of a business team and be able to demonstrate to prospective employers that they have the requisite knowledge to help drive business performance.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Demonstrate skills in the application of international strategic management concepts;
  • Understand the need for financial and accounting controls;
  • Understand the performance of target marketing based on actual data;
  • Demonstrate an awareness and appreciation of the nature of business and its interdependencies.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Analyse and assess opportunities and threats;
  • Negotiate for and allocate scarce resources;
  • Evaluate and justify a chosen strategy of business performance;
  • Apply management principles, understand their importance and recognise their role in relationships between stakeholders.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Written and oral communication;
  • Analytical skills;
  • Presentation skills;
  • Problem solving skills.


Participants employ methodologies from accounting, marketing, strategy and project management, whilst managing intra-team processes. The module is presented as a series of decision periods over eight two-hour weekly classes during which teams need to assimilate information, negotiate and make business decisions which will affect the performances of their companies. Following the course, students must undertake reviews and assessment of the experiences and achievements for a subsequent presentation.

Special Features

Each class consists of 24 students, split into eight teams of three people. The classes are run in a computer laboratory, where each team is assigned a computer workstation. Several classes of 24 people can be run concurrently, with a course facilitator present in each class.

Learning and Teaching

Teaching and learning methods

The exercise is delivered over the semester through a fully-networked computer simulation where each team manages their own organisation. Plenary sessions are used to introduce the activity and to debrief. Experiential learning is achieved through a process of reflection, theory and business developments leading to deductions and learning outcomes.

Independent Study40
Total study time60

Resources & Reading list

Bloisi, W. (2003). Management and Organisational Behaviour. 

Johnson, G. Scholes, K. and Whittington, R. (2005). Exploring Corporate Strategy. 

Dibb,S. Simpkin, L. Pride, W. and Ferrell, O. (1997). Marketing Concepts and Strategies. 





MethodPercentage contribution
Group essay  (1500 words) 30%
Group essay  (2000 words) 45%
Group presentation  (15 minutes) 25%


MethodPercentage contribution
Individual essay  (2000 words) 60%
Individual essay  (1500 words) 40%


MethodPercentage contribution
Individual essay  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/recommended text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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