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The University of Southampton

MANG6318 Advanced Management

Module Overview

This module is designed to provide students with the opportunity to bring together, apply and further explore business principles that have been learned in other previous compulsory Management modules covering Strategy, Marketing, Leadership, Teamwork and Financial Analysis. It encourages innovation and creativity through interactive competition between and within teams via a comprehensive simulation of a fast moving business environment.

Aims and Objectives

Module Aims

The application of skills employed in marketing, strategy and financial analysis, and the integration of these disciplines while effectively managing a team is the key aim of the unit. Students will understand what it takes to be a valuable member of a business team and be able to demonstrate to prospective employers that they have the requisite knowledge to help drive business performance.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the application of a range of key, globally relevant strategic management concepts to develop corporate success;
  • the development of financial performance through the application of financial and accounting controls;
  • effective target marketing through analysis of real data;
  • the complex nature of cause-and-effect relationships within business management.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • formulate, implement and appraise strategic directions through analysis of Strengths, Weaknesses, Opportunities, Threats;
  • demonstrate broad conceptual understanding through the application and appraisal of key business management concepts;
  • develop and appraise cost-efficiency and effectiveness of the Value Chain within complex supply chain networks;
  • evaluate and justify the significance of strategic directions.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate effectively both written and oral format to explain complex problems;
  • analyse data to deduce trends and patterns;
  • present structured arguments relating to complex problems – Visually and spoken;
  • problem solve to improve team performance.


Participants employ methodologies from accounting, marketing, strategy and project management, whilst managing intra-team processes. The module is presented as a series of decision periods over eight two-hour weekly classes during which teams need to assimilate information, negotiate and make business decisions which will affect the performances of their companies. Following the course, students must undertake reviews and assessment of the experiences and achievements for a subsequent presentation.

Special Features

Each class consists of 24 students, split into eight teams of three people. The classes are run in a computer laboratory, where each team is assigned a computer workstation. Several classes of 24 people can be run concurrently, with a course facilitator present in each class.

Learning and Teaching

Teaching and learning methods

The exercise is delivered over the semester through a fully-networked computer simulation where each team manages their own organisation. Plenary sessions are used to introduce the activity and to debrief. Experiential learning is achieved through a process of reflection, theory and business developments leading to deductions and learning outcomes.

Independent Study40
Total study time60

Resources & Reading list

Bloisi, W. (2003). Management and Organisational Behaviour. 

Dibb,S. Simpkin, L. Pride, W. and Ferrell, O. (1997). Marketing Concepts and Strategies. 

Johnson, G. Scholes, K. and Whittington, R. (2005). Exploring Corporate Strategy. 





MethodPercentage contribution
Group essay  (1500 words) 30%
Group essay  (2000 words) 45%
Group presentation  (15 minutes) 25%


MethodPercentage contribution
Essay  (1500 words) 40%
Essay  (2000 words) 60%


MethodPercentage contribution
Essay  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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