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Strategic Brand Management

When you'll study it
Semester 1
CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Jaywant Singh

Module overview

A brand is as a means to distinguish the goods of one producer from those of others. The power of a brand plays a significant role in strategic marketing. It is often referred as one of a few strategic assets that can provide a company long-lasting competitive advantage.

This module focuses on the nature of competitive branding strategy in a global context. It offers students the opportunity to understand a fundamental marketing strategy in brand management. The emphasis is on exploring the role of branding and the development of a brand in strategic marketing field and highlights the performance of a brand in the value competition.

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