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Courses / Modules / MANG6397 Digital Marketing

Digital Marketing

When you'll study it
Semester 2
CATS points
ECTS points
Level 7
Module lead
Philip Alford
Academic year

Module overview

This module emphasizes the groundwork for e-marketing and the role of strategy, planning and consumer behaviour in this medium. It reviews the consumer behavioural models and implementation processes of addressing consumers through e-marketing. It covers the e-marketing principles, and examines the relationship marketing as the foundations for value delivery and ongoing commitment to the e–marketer. Finally, it looks at the practical applications of a range of different technologies such as social media applications, m-marketing approaches, gamification strategies, and 3-dimensional online platforms.

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