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Data Driven Marketing

When you'll study it
Non-Standard
CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Taposh Roy
Academic year
2021-22

Module overview

In today’s data driven environment, it is essential for marketers to understand how data can be used to drive marketing decisions. The aim of this module is to provide an introduction to data driven marketing tools and techniques common within the discipline. After studying this module, students will develop a conceptual understanding of these tools and how they can be included to support and improve marketing activities. This module will particularly focus on Customer Relationship Marketing but will consider important related areas.

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