Module overview
This module aims to provide you with a critical view of the role of design in contemporary business and marketing. It will draw on existing academic theories to help you identify the contributions design can make in delivering products, services and experiences through proliferating digital and offline channels.
Aims and Objectives
Learning Outcomes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- critically evaluate the applicability of design principles in a multichannel context;
- apply concepts of experience design and service design in a digital scenarios.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- analyse the business implications of adopting ‘design thinking’;
- evaluate the impact of users on design-related decisions.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to discuss the scale and scope of design in marketing and business practice.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- manage time and tasks effectively in the context of individual study and/or collaborative activities;
- present a business case using appropriate textual and visual tools.
Syllabus
The topics covered in the module will include elements such as:
- Design Thinking – aligning design and brand strategy
- User Experience Design (UX) – transforming customer value through design
- Service design
- Co-design and personalisation
- Multichannel experience design – interface, mobile & digital
- The design vs. The creative process
Learning and Teaching
Teaching and learning methods
Teaching methods include:
Lectures, seminars and online discussions
Learning activities include:
- An individual assignment
- Case study/problem solving activities
- Private study
Type | Hours |
---|---|
Teaching | 12 |
Independent Study | 63 |
Total study time | 75 |
Resources & Reading list
Textbooks
Brown, T. (2009). Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business.
Heskett, J. (2002). Design – A Very Short Introduction. Oxford: Oxford Press.
Martin, R. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press.
Lockwood T. (2009). Design Thinking: Integrating Innovation, Customer Experience & Brand Strategy. Allworth Press.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Workshop activitiesSummative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Business case | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Business case | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Business case | 100% |
Repeat Information
Repeat type: Internal & External