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Courses / Modules / MANG6472 Design Thinking in Marketing

Design Thinking in Marketing

CATS points
ECTS points
Level 7
Module lead
Karen Clinkard

Module overview

This module aims to provide you with a critical view of the role of design in contemporary business and marketing. It will draw on existing academic theories to help you identify the contributions design can make in delivering products, services and experiences through proliferating digital and offline channels.

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