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Courses / Modules / MANG6501 Deeper Analytics and Big Data

Deeper Analytics and Big Data

CATS points
10
ECTS points
5
Level
Level 7
Module lead
Christophe Mues
Academic year
2021-22

Module overview

In today’s era of “big data”, business analytics has become a key part of management decision making. Modern managers must now develop a deeper understanding of the use and value of big data and of the various analytical tools which are available to make sense of it. This module provides a deeper insight into the use of analytics with big data in a business environment; and, critically, how it can be used to inform strategic decision-making in organisations.

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