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Courses / Modules / MANG7001 Qualitative and Quantitative Research Methods

Qualitative and Quantitative Research Methods

When you'll study it
Semester 2
CATS points
10
ECTS points
5
Level
Level 8
Module lead
Mine Karatas-Ozkan

Module overview

This module aims to provide an overview of the range of qualitative and quantitative research methods that are available in business and management science. The object is to:

  • provide students with the knowledge of the different research methodologies and philosophical approaches that are available to carry out research in business and management science;
  • provide students with the knowledge of the research process in business and management science;
  • enable students to define coherent research questions supported by strong theoretical arguments to address specific research gaps in the theoretical debate that informs their own chosen research topic;
  • enable students to recognise the problems and limitations associated with certain research methods, instruments for data collection and techniques for data analysis;
  • enable students to make informed decisions on the most appropriate methodological choices to carry out their own research;
  • prepare students to carry out their own research in business and management science; and
  • enable students to review and update their initial research proposal accordingly.
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