The University of Southampton
Courses

MANG7001 Qualitative and Quantitative Research Methods

Module Overview

This module aims to provide an overview of the range of qualitative and quantitative research methods that are available in business and management science. The object is to: - provide students with the knowledge of the different research methodologies and philosophical approaches that are available to carry out research in business and management science; - provide students with the knowledge of the research process in business and management science; - enable students to define coherent research questions supported by strong theoretical arguments to address specific research gaps in the theoretical debate that informs their own chosen research topic; - enable students to recognise the problems and limitations associated with certain research methods, instruments for data collection and techniques for data analysis; - enable students to make informed decisions on the most appropriate methodological choices to carry out their own research; - prepare students to carry out their own research in business and management science; and - enable students to review and update their initial research proposal accordingly.

Aims and Objectives

Module Aims

This module aims to provide an overview of qualitative and quantitative research methods.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the paradigms deployed by qualitative and quantitative management research
  • the main methods used in management research
  • the limitations of existing research methods
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • critically assess the main types of contemporary business and management research methods
  • review and update their initial research proposal and plan for their selection of research methodology
  • develop data collection skills
  • develop data exploration skills
  • develop data analysis skills
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • reflect and set attainable objectives, priorities, action plans and schedules of work to achieve objectives (Planning & Organization)
  • reflect and set attainable objectives, priorities, action plans and schedules of work to achieve objectives (Planning & Organization)

Syllabus

Research philosophy and development of research questions Systematic literature review Introduction to library resources and databases Literature searches through library databases Quantitative Methods: Developing hypotheses Basic statistics, describing data & probability concepts Testing for statistical differences STATA applications Linear Regression Model and Cross Sectional Regression Model Models for Categorical and Limited Dependent Variables Quantile Regression Model (STATA applications) Key concepts of Structural Equation Modelling (SEM) Structural Equation Modelling (AMOS SPSS applications) Times Series Panel Data Time Series applications: estimating Standard Errors Qualitative methods: Designing a qualitative study; links to philosophical perspectives Ethnography, observations and focus groups Interviews and documents; triangulation Grounded Theory Case study method Approaches to analysing and interpreting qualitative data Quality criteria for qualitative research Writing papers based on qualitative research Publishing and presenting qualitative research Ethics in Business and Management Research

Learning and Teaching

Teaching and learning methods

Teaching methods include Lectures, discussions, reflection and use of online material. Learning activities include Individual assignment Private study

TypeHours
Independent Study80
Teaching20
Total study time100

Resources & Reading list

Saunders, M., Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 

Assessment

Summative

MethodPercentage contribution
Individual Coursework  (4000 words) 100%

Repeat

MethodPercentage contribution
Individual Coursework  (4000 words) 100%

Referral

MethodPercentage contribution
Individual Coursework  (4000 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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