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The University of Southampton

RESM6026 Managing New Forms of Innovation

Module Overview

The module is designed to enable students to develop an informed and integrated view of how organisations manage product/service development in the context of the emergence of new forms of innovation. The topics studied will focus on the more strategic issues connected with managing new forms of innovation, the selection of technological and organisational approaches, and the learning and development processes and procedures that are required. The module will make extensive use of case studies of recent innovations in social media and other digital and high-technology markets and draw on the latest scholarly literature in the area.

Aims and Objectives

Learning Outcomes

Learning Outcomes

Having successfully completed this module you will be able to:

  • Critically analyse the source, nature and role of a range of new forms of innovation, locating them in a robust theoretical context;
  • Demonstrate an understanding of the range of technological, organisational and demographic forces driving the emergence of new forms of innovation and a critical awareness of their strategic implications;
  • Undertake a critical analysis of the tactics and strategies that are available to firms that may seek to engage with new forms of innovation;
  • Demonstrate the ability to apply appropriate concepts, theories and analytical tools in the analysis of the organisational challenges that emerge from new forms of innovation.


Introduction and overview • The emerging landscape of new innovation forms • Defining new forms of innovation • The importance of the internet as an enabler and driver • New forms of innovation and digital products • Understanding the importance of the new forms of innovation • Role of new forms of innovation in driving business success • New business opportunities from new forms of innovation • Introduction to New forms of innovation • The importance of the open-source ‘approach’ • Distributed Innovation and the role of user communities • Innovation by users - how users can drive innovation • Outlaw Innovation – innovating by breaking the rules • Crowdsourcing, innovation competitions, etc • Open Innovation • Closed vs open innovation • Exploiting new paths to market • Role of innovation intermediaries and brokers • Managing user Innovation • Characteristics of innovative users • Understanding the importance of Lead Users • Lead User method • Ideas for nothing - free revealing and spillovers • Using innovation toolkits to ‘manage’ innovation • Understanding users as entrepreneurs • User innovation – questions for policy and practice • User communities and distributed innovation • Open Source and user communities • The growing importance of innovative user communities • Users as a disruptive force in innovation • Outlaw innovation • Social media and new business models

Learning and Teaching

Teaching and learning methods

The theories, models and concepts of the subject area will be introduced, and students will be required to apply these in order to consolidate learning. A combination of lectures, individual or small group work and plenary discussions will be used. Students will be encouraged to undertake comparative analyses in order to broaden perspectives.

Independent Study176
Total study time200

Resources & Reading list

Flowers, Stephen (2008). Harnessing the Hackers: The emergence and exploitation of Outlaw Innovation. Research Policy. ,37 , pp. 177-193.

Lüthje, C., C. Herstatt & E. von Hippel (2005). User-innovators and "local" information: The case of mountain biking.. Research Policy. ,34 , pp. 951-965.

Flowers, S., E. von Hippel, J.P.J. de Jong & T. Sinozic (2010). Measuring user innovation in the UK: The importance of product creation by users. Measuring user innovation in the UK: The importance of product creation by users.Measuring user innovation in the UK: The importance of product creation by users. Research Report.. 

Antorini, Y. M. (2007). Brand community innovation - An intrinsic case study of the adult fans of LEGO community. 

von Hippel, E.. The Sources of Innovation. 

Flowers, S. et al.. The New Inventors. 

Flowers S., Henwood, F.. Perspectives on User Innovation. 

Mason, M.. The Pirate’s Dilemma. 

Lessig, L. Free Culture. 

Jeppesen, L.B. & L. Frederiksen (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments.. Organization Science. ,17 , pp. 45-63.

Von Hippel, E.. Democratizing Innovation. 


Assessment Strategy

15 minute presentation to camera supported by a 1000 word narrative document


MethodPercentage contribution
Presentation 100%


MethodPercentage contribution
Presentation 100%

Repeat Information

Repeat type: Internal & External

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