Students taking this module will gain first hand experience in the design and management of survey research projects.
Aims and Objectives
Having successfully completed this module you will be able to:
- Demonstrate awareness of the various sources of survey error and means of controlling them using design principles
- Writing skills
- Demonstrate awareness of the key principles and practices of survey design and implementation
- Problem solving;
- Identify, describe and evaluate a range of sampling designs
- Project management;
- Construct survey questionnaires according to best practice and drawing on the relevant social and cognitive psychological literature;
This module is an introduction to key issues in the design and analysis of random sample surveys. Students will be introduced to the Total Survey Error framework in which survey quality is understood as the practice of minimising the total error in survey estimates (bias + variance) for a fixed cost. The content of the module will focus on the different approaches to drawing random samples, modes of administration, principles of questionnaire design, assessing and correcting for non-response and longitudinal survey designs.
Learning and Teaching
Teaching and learning methods
If full face-to-face teaching has not been resumed, teaching will be delivered by a mixture of synchronous and asynchronous online methods, which may include lectures, seminars, exercises, and independent study. A range of resources will also be provided for further self-directed study. Face-to-face teaching opportunities will be explored depending on circumstances and feasibility.
|Total study time||100|
Resources & Reading list
Other. Access to text books, journal articles, web sites and other sources of related information. Resources to support the production of blended learning materials will be made available by the Doctoral Training Centre.
Groves, Robert M., F.J. Fowler, Mick P. Couper, James M. Lepkowski, Eleanor Singer, and R. Tourangeau. (2009). Survey Methodology. New York: Wiley.
Dillman, D., Smyth, J. and Christian, L. (2009). Internet, Mail and Mixed-Mode Surveys: the tailored design method. NY: Wiley.
de Leeuw, E.D., Hox, J. & Dillman, D. (Eds.) (2008). The International Handbook of Survey Methodology. New York/London: Erlbaum/Taylor & Francis.
Bradburn, N. M. and Sudman, S. (2004). Asking questions.. San Francisco: Jossey-Bass.
This is how we’ll formally assess what you have learned in this module.
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Repeat type: Internal & External