Skip to main navigationSkip to main content
The University of Southampton

STAT6096 Intro to Survey Research

Module Overview

The module will introduce students to the full range of methodological issues arising in sample survey research and to provide students with an understanding of the place of different methods in the survey process.

Aims and Objectives

Learning Outcomes

Learning Outcomes

Having successfully completed this module you will be able to:

  • Be aware of the stages involved in planning and running surveys, knowing how error might be introduced in each of these and how to minimise this
  • Achieve an understanding of the diverse methodological issues arising in sample survey research and the relationships between them
  • Know about the compromises that exist in survey design, and the strengths, weaknesses and suitability of each option
  • Be able to critically evaluate survey designs and assess their quality, knowing what questions to ask and where to turn to get expert advice.


The syllabus covers a wide range of topics related to the running of surveys. It covers the essentials that a survey practitioner or a survey reviewer should know, and the main issues about which they should be aware. In particular, the syllabus covers the design of surveys, and the processes involved in running a survey from start to finish. It also includes the over-arching topics of survey error and quality in official surveys, which affect all aspects of the design. Specific topics include: • Introduction - The place of surveys in Official Statistics • The survey process - an overview, from establishing objectives, resources and constraints, through data collection, sampling and processing, to publication and archiving of results and data sets • Introduction to survey sampling and types of survey designs - includes stratified and clustered designs, and longitudinal and cross-sectional surveys • Data collection • Data processing - includes data capture, coding, editing and imputation • Survey harmonisation • Ethics and confidentiality Discussion of survey error and quality in surveys are brought into all topics of the syllabus. Case studies and group exercises are presented as an integral part of this module

Learning and Teaching

Teaching and learning methods

Depending on feasibility, teaching may be delivered face to face intensively over a week, or online using a mixture of synchronous and asynchronous online methods, which may include lectures, discussion boards, workshop activities, exercises, and videos. A range of resources will also be provided for further self-directed study.

Independent Study74
Total study time100

Resources & Reading list

Staff requirements (including teaching assistants and demonstrators). Guest lecturers from the ONS present different topics in this module

Groves, R.M., Fowler F.J., Couper, M.P., Lepkowski, J.M., Singer, E. and Tourangeau.R. (2004). Survey Methodology. 

Fowler, F. (2002). Survey Research Methods. 

Czaja, R. and Blair, J. (2005). Designing Surveys: A guide to decisions and procedures. 



MethodPercentage contribution
Assessment  ( hours) 100%


MethodPercentage contribution
Assessment  ( hours) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Approved Calculators

Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved model is Casio FX-570 This may be purchased from any source and no longer needs to carry the University logo.

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase reading texts as appropriate.


You will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc.


Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings