Module overview
This module introduces you to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your programme, Fashion Marketing with Management. It will introduce you to how to reflect on the work of others, the process of evaluation and the contextualization of your ideas. You will use a variety of research methods that focus on audience, market and context, as well as investigation into the broader image culture, giving you the skills to develop your independent project work. This module will develop independent & collaborative learning skills, with tasks that ask you to reflect on your learning and your own self-development. You will learn key skills in academic referencing, critical thinking, evaluation and ethics to produce a 2000 word illustrated learning journal linking your research and evaluation.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- contemporary issues and theoretical frameworks in the practice and theory of art, design and culture relevant to fashion;
- how to evaluate and use visual research and study skills in relevant contexts.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- generate ideas, study independently and produce work to set deadlines;
- cite references and sources using the appropriate Harvard style referencing system.
- identify, select and draw upon a range of sources to inform and challenge your thinking and writing;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- inform your practice by analysing and critically reflecting on contemporary issues;
- apply methods of enquiry which will enable you to critically evaluate and relate ideas to an intended context.
Syllabus
This module focuses on developing the different facets of studying and communicating effectively at Undergraduate level; and introduces the importance of self-initiated study. The assessment will help you to apply the skills you will develop throughout this module.
Indicative content for this module would normally include, for example:
- Academic integrity and Harvard Referencing
- Research sources and introduction to research methodologies
- Written Communication skills
- Contextualisation skills
- Reflective practice
- Ethical Practice
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Lectures
- Seminars
- Tutorials
- Workshops
Learning activities include
- Lectures
- Seminars
- Tutorials
- Workshops
- Peer Group Learning
- Seminars
- Weekly Independent Research tasks
- Weekly reflection on learning
- Study Skills Hub
Type | Hours |
---|---|
Lecture | 7 |
Completion of assessment task | 60 |
Follow-up work | 18 |
Seminar | 7 |
Wider reading or practice | 24 |
Tutorial | 4 |
Preparation for scheduled sessions | 24 |
Practical classes and workshops | 6 |
Total study time | 150 |
Resources & Reading list
Internet Resources
The library provides comprehensive advice on researching and referencing material;.
I-d.
Textbooks
Walliman, N (2010). Research Methods:Tthe Basics. Routledge.
Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. Adobe Publishing.
Posner, H. (2015). Marketing Fashion: Strategy, Branding and promotion. Laurence King.
Cottrell S (2005). Critical Thinking Skills. Developing Effective Analysis and Argument. Palgrave Macmillan.
Assessment
Formative
Formative assessment description
Learning journalSummative
Summative assessment description
Method | Percentage contribution |
---|---|
Learning journal | 100% |
Referral
Referral assessment description
Method | Percentage contribution |
---|---|
Learning journal | 100% |
Repeat
Repeat assessment description
Method | Percentage contribution |
---|---|
Learning journal | 100% |
Repeat Information
Repeat type: Internal & External