Introduction to Research

Module overview

This module introduces you to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your programme, Fashion Marketing with Management. It will introduce you to how to reflect on the work of others, the process of evaluation and the contextualization of your ideas. You will use a variety of research methods that focus on audience, market and context, as well as investigation into the broader image culture, giving you the skills to develop your independent project work. This module will develop independent & collaborative learning skills, with tasks that ask you to reflect on your learning and your own self-development. You will learn key skills in academic referencing, critical thinking, evaluation and ethics to produce a 2000 word illustrated learning journal linking your research and evaluation.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

contemporary issues and theoretical frameworks in the practice and theory of art, design and culture relevant to fashion;
how to evaluate and use visual research and study skills in relevant contexts.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

generate ideas, study independently and produce work to set deadlines;
cite references and sources using the appropriate Harvard style referencing system.
identify, select and draw upon a range of sources to inform and challenge your thinking and writing;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

apply methods of enquiry which will enable you to critically evaluate and relate ideas to an intended context.
inform your practice by analysing and critically reflecting on contemporary issues;

Learning and Teaching

Teaching and learning methods

Teaching methods include

Lectures
Seminars
Tutorials
Workshops

Learning activities include

Lectures
Seminars
Tutorials
Workshops
Peer Group Learning
Seminars
Weekly Independent Research tasks
Weekly reflection on learning
Study Skills Hub

Study time
Type	Hours
Preparation for scheduled sessions	24
Wider reading or practice	24
Practical classes and workshops	6
Completion of assessment task	60
Lecture	7
Tutorial	4
Seminar	7
Follow-up work	18
Total study time	150

Resources & Reading list

Internet Resources

Blackboard (E:learning).

Vogue.

I-d.

Study Skills.

Academic Skills.

The library provides comprehensive advice on researching and referencing material;.

Lynda (Software Tutorials).

Textbooks

Walliman, N (2010). Research Methods:Tthe Basics. Routledge.

Cottrell S (2005). Critical Thinking Skills. Developing Effective Analysis and Argument. Palgrave Macmillan.

Posner, H. (2015). Marketing Fashion: Strategy, Branding and promotion. Laurence King.

Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. Adobe Publishing.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Draft piece

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Learning journal	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Learning journal	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Learning journal	100%

Repeat Information

Repeat type: Internal & External