Fashion Styling and Creative Practice

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Contemporary fashion imagery in relation to broader visual culture;
• Fundamental aspects of styling and photographic practice.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Apply and formulate creative ideas to your own practice and aligned to the set brief;
• Systematically and comprehensively source, analyse and interpret fashion marketing and management intelligence to develop imagery that is brand appropriate.

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• Visualise and communicate creative fashion propositions .

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Effectively present and communicate your ideas using digital media to a target audience.

Content for this module would normally include, for example:

• Contemporary fashion practice, trends and image that inform society both at a commercial and artistic level.
• Understanding the contexts of fashion imagery and working to a brief.
• Introduction to the fundamental aspects of styling practice including creative collaboration and art direction.
• Introduction to the fundamental to photographic practice, including use of digital cameras and studio lighting.
• Digital tools that may be applied to the creation, manipulation and presentation of fashion imagery.
• Industry Practice: Creative Collaborations e.g. relationship between designer, stylist, photographer, art director & Role of the Art Director / Stylist / Photographer.
• Market Research Of Brands

Teaching and learning methods

Teaching methods include

• Lectures
• Guest Lectures
• Project briefings
• Workshop inductions
• Technical demonstrations
• Group tutorials

Learning activities include

• Lectures
• Guest Lectures
• Workshop inductions
• Technical demonstrations
• Group discussion
• Workshop based learning
• Peer group learning
• Study Skills Hub

A series of lectures and seminars will explore concepts and techniques that applicable to fashion styling and creative practice. This includes looking at contemporary fashion practice, trends and image that inform society both at a commercial and artistic level. Practical group workshops will extend your learning, putting into practice your experimentation of appropriate fashion concepts and techniques.

Resources & Reading list

General Resources

Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page

Academic Skills. http://library.soton.ac.uk/sash

Lynda (Software Tutorials). https://www.lynda.com/

Adobe (Tutorials). http://tv.adobe.com/

Library. The library provides comprehensive advice on researching and referencing material; http://www.soton.ac.uk/library/infoskills/index.html

Blackboard (E:learning). www.blackboard.soton.ac.uk

Textbooks

Smith B (2008). Pro Digital Fashion Photography: A Complete Reference Guide to the Tools and Techniques of Successful Digital Fashion Photography. IIex..

Kelby, S. (2011). Light It. Shoot it. Retouch It: Learn Step by Step How to go from empty studio to Finished Image.. New Riders..

Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. Adobe Publishing.

Bergström B (2008). Essentials of Visual Communication. Laurence King.

Ingledew J (2011). The A - Z of Visual Ideas: How to Solve any Creative Brief.. Laurence King.

Siegel, E. (2008). The Fashion Photography Course: First Principles to Successful shoot- the essential guide.. Thames and Hudson.

McAssey, J. and Buckley, C (2011). Basics Fashion Design 08: Styling.. AVA Publishing.

Short, M. (2011). Basics Creative Photography 02: Context and Narrative. AVA Publishing.

Dingemans, J. (1999). Mastering Fashion Styling. Palgrave.

Cotton, C. (2000). Imperfect Beauty: The Making of Contemporary Fashion Photographs,. V&A Publishing.

Fox, A. and Carauna, N. (2012). Basics Creative Photography 03: Behind the Image: Research in Photography. AVA Publishing.

Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. Adobe Publishing.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External