The University of Southampton

ARTD2045 Introduction to Writing for the Creative Industries

Module Overview

This module is one of the common core modules taken by all students on the undergraduate programmes. Whilst the learning outcomes are the same no matter which of the programmes you are following, your output from this module will reflect the media and approaches of your chosen programme. Your overall mark for Part Two makes up 33% of your final degree mark.

Aims and Objectives

Module Aims

To provide an introduction to creative writing and to familiarise you with a range of writing styles appropriate to effective communications in the wider context of the creative industries and public arena. You will be encouraged to develop a variety of techniques and approaches to writing with particular reference to linguistic versatility, originality, drafting, editing, and applying your work to realistic situations.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • a variety of creative and professional genres used in the creative industries, such as, journalistic material, fiction, memoir, scripts, and press releases;
  • a variety of styles and conventions and their effectiveness;
  • ways of generating creative ideas/creative brainstorming;
  • the stages necessary when planning and producing a finished piece of writing, including drafts and edits.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • structurally analyse a variety of texts;
  • critically examine and execute the research/planning work that precedes your final texts;
  • review and analyse your own and others’ work in a professional and constructive manner.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • identify the appropriate form(s) of written communication for a defined context and audience;
  • demonstrate clear effective and persuasive written communication skills;
  • distinguish your aims as a writer from others;
  • organise time and manage deadlines;
  • demonstrate interpersonal skills necessary for teamwork.


This module is intended to help you develop an understanding of the process of preparing work for the market place, and to introduce you to the relationship between writers and the creative Industries. You will be encouraged to engage and experiment with a range of written forms across different media for a variety of audiences. You will be expected to explore a variety of forms of writing appropriate to the creative industries in order to produce work that is imaginative, original, technically skilled and professional. The module will begin by considering the different types of writing encountered in the creative industries and how successful communicators use the written word to construct successful texts. The course will examine examples of good practice and will provide students with a set of skills that can be applied to a variety of situations and applications within the creative industries. Task and audience specific writing styles, proof-reading techniques, editing skills will be central to the practical nature of the module. Students will develop their knowledge, skills and awareness of the writing process, through a range of exercises covering a selection of diverse forms, such as promotional pieces, journalistic articles, reviews, press releases, fiction, and memoir. They will be encouraged to develop areas of particular interest in their portfolio.

Learning and Teaching

Teaching and learning methods

Teaching methods include • workshops that combine tutor-input with practical writing exercises. • lectures to introduce key issues and topics • seminars and peer group learning Self-directed research Learning activities include • generating material and ideas for a specific piece of writing • peer review and feedback • editing and revising pieces of writing

Preparation for scheduled sessions24
Wider reading or practice36
Practical classes and workshops24
Completion of assessment task40
Follow-up work26
Total study time150

Resources & Reading list

Sellers,S. ed (1991). Taking Reality by Surprise: Writing for Pleasure and Publication. 

J. Casterton (1986). Creative Writing: A Practical Guide. 

Elbow, Peter (1981). Writing with Power: Techniques for Mastering the Writing Process. 

Rhodes, R (1995). How to Write: Advice and Reflections. 

Strunk Jr., W and White, E.B. (2000). The Elements of Style. 

Hicks, W. (1998). English for Journalists. 

Pape, Susan, and Sue Featherstone (2006). Feature Writing. 

Hicks, W. et al (1999). Writing for Journalists. 

Bell, J & Magrs, P.eds (2001). A Creative Writing Coursebook. 

Lukeman, N (2000). The First Five Pages: A Writers Guide to Staying Out of the Rejection Pile. 

Lukeman, N. (2000). The First Five Pages: A Writer’s Guide to Staying Out of the Rejection Pile. 



Workshop activities


MethodPercentage contribution
Individual assignment  (1000 words) 40%
Portfolio  (2000 words) 60%


MethodPercentage contribution
Individual assignment  (1000 words) 40%
Portfolio  (2000 words) 60%


MethodPercentage contribution
Assignment  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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