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The University of Southampton

ARTD6115 Design and New Media

Module Overview

This module aims to introduce students to practice, concepts and theory in the area of interaction design and new media. The teaching is centred on practical workshops that cover user-centred design tools and approaches including observational research, user modelling, ideation, prototyping and user testing techniques. A series of lectures introduce fundamental design thinking, interaction design and digital media concepts to provide a contextual basis for the student’s work. This module emphasises techniques employed in commercial studios and a user-centred approach to design; providing students with valuable experience of design for the ‘real’ world.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • principles of design thinking and interaction design including user-centred design;
  • methodologies and concepts relevant to design for new media.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • develop and articulate insights gained from a variety of research methods;
  • analyse complex problems and envision a range of solutions.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate and reflect upon the process and outcomes of design activities;
  • collaborate effectively and use time management skills.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • demonstrate advanced proficiency in user-modelling and design development tools and techniques;
  • critically debate the module’s key concepts at an advanced level.


• Design methodologies, models and concepts • Interaction design and user-centred design • Principles of digital media • Observational research methods • Ideation techniques • Sketching and drawing • Prototyping and user testing • Web technologies, languages and platforms • Reflective writing

Learning and Teaching

Teaching and learning methods

Teaching methods include: Workshops Lectures Tutorials Presentations Site visits Learning activities include: Practical tasks Group activities Independent study Reading Blogging Reflective writing

Independent Study350
Total study time400

Resources & Reading list

Core Ideas About Personas And The User Experience [Online]. Measuring Usability.

Guide to Experience Mapping.

MANOVICH, L. (2002). The Language of New Media. 

The Messy Art Of UX Sketching.

BUXTON, W. (2007). If Someone Made a Sketch in the Forest and Nobody Saw It. In Sketching User Experiences: getting the design right and the right design. 

GARRETT, J. J. (2010). The Elements of User Experience: User-Centred Design for the Web and Beyond (Voices That Matter). 

FRIIS, S. & GELTING, A., (2014). The 5C Model.. 



Portfolio Development


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Equipment and Materials

The School has good computing facilities and a wide variety of media equipment including cameras, monitors and iPads available for student to borrow free of charge. The programme also provides most of the materials required for workshops and entrance fees for exhibitions visited.


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Students may be asked to meet the cost of transport to nearby cities for external field visits, stationery, paper, drawing materials and sketchbooks.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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