This module provides opportunities for you to engage in analysis of your own and others’ ideas in a challenging and creative environment. The module will introduce the concept of design and design management, and discuss the parallel and divergent canons and traditions of design and their cultural origins. You will be encouraged to engage with the social, political, historical and religious contexts of design within the creative economy. During the module you will identify practices associated with creative management, creative leadership, creative organisational climates, national culture and innovation and understand the integrative nature of strategic design management. You will learn about the purpose of the design audit, the individual consumer experience and value creation in order to develop appropriate corporate strategies based upon the application of common business and marketing frameworks and design research techniques. You will also be introduced to the legal parameters of design and the use of financial measures in performance review and the role of design management in attaining and further sustaining competitive advantage for the enterprise.