Module overview
This module provides opportunities for you to engage in analysis of your own and others’ ideas in a challenging and creative environment. The module will introduce the concept of design and design management, and discuss the parallel and divergent canons and traditions of design and their cultural origins. You will be encouraged to engage with the social, political, historical and religious contexts of design within the creative economy. During the module you will identify practices associated with creative management, creative leadership, creative organisational climates, national culture and innovation and understand the integrative nature of strategic design management. You will learn about the purpose of the design audit, the individual consumer experience and value creation in order to develop appropriate corporate strategies based upon the application of common business and marketing frameworks and design research techniques. You will also be introduced to the legal parameters of design and the use of financial measures in performance review and the role of design management in attaining and further sustaining competitive advantage for the enterprise.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- demonstrate an ability to apply research methods and communicate clearly in visual and written forms with appropriate referencing;
- develop and present a constructive and critical argument relevant to your own work and the academic literature.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- question and articulate concepts of contemporary theory relevant to Design Management and reflect critically on your own knowledge and understanding;
- analyse and explain the implementation and impact of key Design Management principles.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the wider social, political and cultural context of Design Management.
- the relevance and importance of the ideas, theories and practices of Design Management;
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- understand the value of coherent Design Management strategies and how these apply to various organisations.
Syllabus
Indicative content for this module covers:
- Concept of design management and its evolution in design history
- Creativity, innovation and design
- Design thinking
- Design strategy
- Design Audits
- Design & marketing in commercial contexts
- Management of the design process
- Design Research
- Finance and design
- Design leadership
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Formal lectures
- Tutorials/workshops
- Visiting lecturers
- Case study analyses
- Student led seminar presentations
Learning activities include
- Workshops and peer group learning
- Problem solving activities
- Class discussion/ critique
- Guided and independent reading and reflection
- Use library resources to advance your understanding of emerging research
Type | Hours |
---|---|
Teaching | 26 |
Independent Study | 174 |
Total study time | 200 |
Resources & Reading list
Textbooks
Borja de Mozota, B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. New York: Allworth Press.
Cooper, R. and Press, M. (1995). The Design Agenda: A guide to successful design management. Chichester: John Wiley & Sons.
Best, K. (2015). Design Management: managing design strategy, process and implementation. Bloomsbury Publishing.
Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. Harlow: Pearson.
Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management in Design Research: Methods and Perspective.. England: Berg Publishers.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Critical Report Peer Group FeedbackSummative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Critical Report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Critical Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Critical Report | 100% |
Repeat Information
Repeat type: Internal & External