Design Management 1 | ARTD6118 | University of Southampton

Module overview

This module provides opportunities for you to engage in analysis of your own and others’ ideas in a challenging and creative environment. The module will introduce the concept of design and design management, and discuss the parallel and divergent canons and traditions of design and their cultural origins. You will be encouraged to engage with the social, political, historical and religious contexts of design within the creative economy. During the module you will identify practices associated with creative management, creative leadership, creative organisational climates, national culture and innovation and understand the integrative nature of strategic design management. You will learn about the purpose of the design audit, the individual consumer experience and value creation in order to develop appropriate corporate strategies based upon the application of common business and marketing frameworks and design research techniques. You will also be introduced to the legal parameters of design and the use of financial measures in performance review and the role of design management in attaining and further sustaining competitive advantage for the enterprise.

Aims and Objectives

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

develop and present a constructive and critical argument relevant to your own work and the academic literature.
demonstrate an ability to apply research methods and communicate clearly in visual and written forms with appropriate referencing;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

the wider social, political and cultural context of Design Management.
the relevance and importance of the ideas, theories and practices of Design Management;

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

understand the value of coherent Design Management strategies and how these apply to various organisations.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

question and articulate concepts of contemporary theory relevant to Design Management and reflect critically on your own knowledge and understanding;
analyse and explain the implementation and impact of key Design Management principles.

Syllabus

Indicative content for this module covers:

Concept of design management and its evolution in design history
Creativity, innovation and design
Design thinking
Design strategy
Design Audits
Design & marketing in commercial contexts
Management of the design process
Design Research
Finance and design
Design leadership

Learning and Teaching

Teaching and learning methods

Teaching methods include

Formal lectures
Tutorials/workshops
Visiting lecturers
Case study analyses
Student led seminar presentations

Learning activities include

Workshops and peer group learning
Problem solving activities
Class discussion/ critique
Guided and independent reading and reflection
Use library resources to advance your understanding of emerging research

Study time
Type	Hours
Independent Study	174
Teaching	26
Total study time	200

Resources & Reading list

Textbooks

Borja de Mozota, B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. New York: Allworth Press.

Cooper, R. and Press, M. (1995). The Design Agenda: A guide to successful design management. Chichester: John Wiley & Sons.

Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management in Design Research: Methods and Perspective.. England: Berg Publishers.

Best, K. (2015). Design Management: managing design strategy, process and implementation. Bloomsbury Publishing.

Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. Harlow: Pearson.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Critical Report Peer Group Feedback

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Critical Report	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Critical Report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Critical Report	100%

Repeat Information

Repeat type: Internal & External