During this module you will further your understanding of design management and how it relates to various contexts. You will be introduced to commercial principals and marketing strategies and encouraged to think about the impact of design decisions. You will take part in a group workshops where you will compete in teams to maximise your company’s share price index. You will work in teams to understand the various forms of research available to you as part of the workshop and devise a strategy to take you forward. This will be supported by lectures and seminars on the material covered in the workshops. You will analyse the research studies and market data and use this to develop considered strategies and decisions with respect to production planning, design, sales, advertising, distribution and budget allocation. You will develop an understanding of Brand Contribution and the impact of marketing decisions on an organisation. This module will give you a flavour of the role and impact a design manager can have in a commercial context.