Skip to main content
Modules
Courses / Modules / ARTD6129 Fashion Marketing and Branding 1

Fashion Marketing and Branding 1

When you'll study it
Semester 1
CATS points
20
ECTS points
10
Level
Level 7
Module lead
Juliet Tomlinson
Academic year
2021-22

Module overview

On this module you will acquire knowledge of key fashion marketing and branding principles and academic theories that will enable you to gain advanced understanding into fashion brand consumer behaviour and fashion marketing and branding strategies. On a practical level, the marketing and branding of fashion brands from a wide variety of very different cultural contexts will be discussed and analysed. In particular, you will understand fully the key differences between the marketing and branding of fashion brands and marketing and branding in different industry sectors.

Back to top