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Courses / Modules / ARTD6130 Fashion Marketing and Branding 2

Fashion Marketing and Branding 2

When you'll study it
Semester 2
CATS points
20
ECTS points
10
Level
Level 7
Module lead
Juliet Tomlinson
Academic year
2021-22

Module overview

This module addresses key theories and models in relation to strategic marketing practices for fashion brands. The module seeks to inform your thinking in relation to the challenges of leading and managing creativity in global contexts and the macro and micro environmental factors that affect business performance and strategic orientation of a fashion brand. The module aims to advance your ability to recognise opportunities for fashion brands in a global context and develop appropriate marketing and communication strategies to address those opportunities.

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