This module is the first of the programme and introduces global advertising and branding fundamental concepts. It will cover the investigation and analysis of advertising and branding visual language and the introduction to contemporary applications of new interactive media trends.
You will learn about key aspects such as semiotics, advertising persuasive techniques, brand building and advertising planning and targeting; including how to write and evaluate a creative brief and run a campaign from start to finish. We will present and investigate contemporary global advertising issues and consider how location and socio-political aspects might impact on international strategies. Students will acquire and broaden creative thinking and problem-solving techniques.