Historical and Contemporary Issues in Luxury

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically analyse the role of luxury in society, in a cultural, social, personal and business context.
• demonstrate understanding of corporate and social business responsibilities for both domestic, international and global luxury businesses;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• historical and contemporary issues impacting the luxury market from both a consumer and business perspective;
• theory and practice of luxury management in a global business context and the development of sustainable luxury practices.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate advanced research methods of key historical and contemporary issues in luxury;
• communicate complex ideas at an advanced level through a variety of formats.

This module will allow you to engage with and critically reflect upon a number of historical and contemporary areas within the luxury sector. You will look at the meaning of luxury over time, the relativity of luxury, luxury from a cross cultural and global perspective, as well as the ethical and sustainable practices of luxury both in the past, present and future. You will also look at luxury from a consumerist viewpoint as well as its significance in the context of one’s social and personal identity. This will allow you to develop understanding of the meaning of luxury in different contexts and environments and how this impacts luxury branding and marketing as well understanding the key drivers of luxury and how the market is evolving at a domestic, international and global scale. You will focus on how key issues relating to luxury have developed over time and where luxury is heading in the future.

Teaching and learning methods

Teaching methods include:

• Lectures
• Seminars
• Tutorials
• Research workshops

Learning activities can include:

• Reflection on verbal or written feedback: this may be verbal or written offered during seminars, tutorials, group activities
• Evaluation of feedback: this may take the form of reflective formative tasks
• Group and collaborative projects and tasks
• Independent research and investigation
• Online reference material research
• Peer group learning and peer assessment tasks
• Problem-solving activities
• Class discussion/critiques
• Student presentations

Resources & Reading list

Internet Resources

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Journal Articles

Harvard Business Review. Harvard Business Review.

European Journal of Marketing. European Journal of Marketing.

International Journal of Market Research. International Journal of Market Research.

Business Horizons. Business Horizons.

Journal of Consumer Research. Journal of Consumer Research.

Journal of Fashion Marketing and Management. Journal of Fashion Marketing and Management.

Journal of Brand Management. Journal of Brand Management.

Luxury: History Culture and Consumption. Luxury: History Culture and Consumption.

Journal of Marketing Communications. Journal of Marketing Communications.

Journal of Marketing. Journal of Marketing.

Journal of Business Research. Journal of Business Research.

Textbooks

Kapferer, J.N. & Bastien, V. (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page.

Hoffmann, J, & Coste-Maniere, I (2012). Global Luxury Trends: Innovative Strategies for Emerging Markets. London: Palgrave Macmillan (E-Book available).

Armitage, J & Roberts, J (2016). Critical Luxury Studies: Art, Design & Media. Edinburgh: Edinburgh University Press.

Gardetti, M. Giron, M & Maria, E. (2016). Sustainable Luxury and Social Entrepreneurship Volume II: More Stories from the Pioneers. London: Greenleaf Publishing Ltd..

McNeil, P. & Riello, G. (2016). Luxury: A Rich History. Oxford: Oxford University Press.

Silverstein, M., Fiske, N & Butman, J. (2005). Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them. New York: Portfolio.

Hoffmann, J, & Coste-Maniere, I. (2011). Luxury Strategy in Action. Basingstoke: Palgrave Macmillan (E-book available).

Chevalier, M & Gutsatz, M. (2012). Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support. Singapore: John Wiley & Sons.

Calefato, P. (2015). Luxury: Fashion, Lifestyles and Excess. London: Bloomsbury Publishing.

Thomas, D. (2007). Deluxe: How Luxury Lost Its Luster. New York: Peguin Press.

Ricca, M. & Robin, R. (2012). Meta-luxury: Brand and the Culture of Excellence. London: Palgrave Macmillan.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External