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Courses / Modules / ARTD6146 Strategic Luxury Brand Management

Strategic Luxury Brand Management

When you'll study it
Semester 2
CATS points
20
ECTS points
10
Level
Level 7
Module lead
Debbie Pinder
Academic year
2021-22

Module overview

The module aims to review the main concepts, methods and tools which are used in the strategy analysis, formulation and implementation processes. These processes will be applied at a corporate, business and operation level to luxury organisations.

The perspective of this module is for a luxury manager to understand the realities and practices of managing and subsequently maximising the overall performance of luxury organisations. The module analyses the key factors and drivers of an organisation’s performance and identifies external and internal changes that may affect performances. Issues such as globalisation, innovation, entrepreneurship as well as leadership and the practice of strategy in a luxury context are considered.

The aim of the module is develop the application of key strategic theoretical tools to real-life situations, from a management, organisational and creative context.

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