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Courses / Modules / MANG3052 Digital Marketing: Engaging with the Customer

Digital Marketing: Engaging with the Customer

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 6
Module lead
Carmen-Monica Mihalache
Academic year
2021-22

Module overview

This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with particular emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist employable knowledge in a rapidly developing subject area where employers are reporting significant skills shortages.

Linked modules

MANG2070

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