Module overview
This module delivers a broad understanding and appreciation of fashion; it will develop your knowledge and understanding of fashion in contemporary and historical contexts. By studying a range of critical fashion eras and events, contemporary fashion influencers and media that have impacted the current fashion landscape, this module will provide you with knowledge to underpin your wider programme of study. Through this module you will become confident to evaluate and critique the impact of significant fashion styles and influencers on the fashion landscape today as well as analyse and evaluate fashion information. This module will also support the development of your critical and writing skills for university
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Fashion organisations and the environment in which they operate.
- Critical and theoretical frameworks influencing the fashion market;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Demonstrate your ability to select, analyse and evaluate relevant fashion information.
- Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- C1. Communicate in a structured, accurate and coherent manner;
- Demonstrate and utilise appropriate academic referencing.
Syllabus
This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:
- The most indicative fashion films and film makers
- Significant photographers and the impact of their images
- Influential fashion designers and their collections in the most poignant fashion eras
- Contemporary influencers including power bloggers, stylists, editors and celebrities
- The influence of the music industry
- The influence of Cinema and TV
- The changing role of media including social media
You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Lectures
- Seminars/Workshops
- Tutorials
Learning activities include:
- In class discussions
- Peer learning
- Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
- Study Skills Hub
Type | Hours |
---|---|
Lecture | 12 |
Tutorial | 6 |
Preparation for scheduled sessions | 10 |
Completion of assessment task | 45 |
Seminar | 6 |
Follow-up work | 45 |
Wider reading or practice | 26 |
Total study time | 150 |
Resources & Reading list
General Resources
Academic Skills. http://library.soton.ac.uk/sash
Library. http://www.soton.ac.uk/library/infoskills/index.html
Lynda.com. https://www.lynda.com/
Adobe (Tutorials). http://tv.adobe.com/
Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page
Balckboard. www.blackboard.soton.ac.uk
Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management
Internet Resources
Dazed and Confused digital news.
Journal Articles
International Journal of Fashion Studies.
Textbooks
Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.
Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.
Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.
Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.
Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.
Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.
Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.
Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.
Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.
Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.
Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.
Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.
Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.
Barnard, M. (2007). Fashion Theory. A Reader.
Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.
Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.
Assessment
Formative
Formative assessment description
Illustrated essay Illustrated essaySummative
Summative assessment description
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Referral
Referral assessment description
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat
Repeat assessment description
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat Information
Repeat type: Internal & External