Fashion Contexts

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Critical and theoretical frameworks influencing the fashion market;
• Fashion organisations and the environment in which they operate.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Demonstrate your ability to select, analyse and evaluate relevant fashion information.
• Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• C1. Communicate in a structured, accurate and coherent manner;
• Demonstrate and utilise appropriate academic referencing.

This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:

• The most indicative fashion films and film makers
• Significant photographers and the impact of their images
• Influential fashion designers and their collections in the most poignant fashion eras
• Contemporary influencers including power bloggers, stylists, editors and celebrities
• The influence of the music industry
• The influence of Cinema and TV
• The changing role of media including social media

You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.

Teaching and learning methods

Teaching methods include

• Lectures
• Seminars/Workshops
• Tutorials

Learning activities include:

• In class discussions
• Peer learning
• Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
• Study Skills Hub

Resources & Reading list

General Resources

Lynda.com. https://www.lynda.com/

Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page

Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management

Academic Skills. http://library.soton.ac.uk/sash

Adobe (Tutorials). http://tv.adobe.com/

Balckboard. www.blackboard.soton.ac.uk

Library. http://www.soton.ac.uk/library/infoskills/index.html

Internet Resources

Dazed and Confused digital news.

Learning on Screen.

The home of fashion film.

LS:N Global.

Business of Fashion.

Vogue online.

Journal Articles

International Journal of Fashion Studies.

Textbooks

Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.

Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.

Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.

Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.

Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.

Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.

Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.

Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.

Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.

Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.

Barnard, M. (2007). Fashion Theory. A Reader.

Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.

Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.

Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.

Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.

Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External