Fashion Contexts

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Fashion organisations and the environment in which they operate.
• Critical and theoretical frameworks influencing the fashion market;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Demonstrate your ability to select, analyse and evaluate relevant fashion information.
• Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• C1. Communicate in a structured, accurate and coherent manner;
• Demonstrate and utilise appropriate academic referencing.

This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:

• The most indicative fashion films and film makers
• Significant photographers and the impact of their images
• Influential fashion designers and their collections in the most poignant fashion eras
• Contemporary influencers including power bloggers, stylists, editors and celebrities
• The influence of the music industry
• The influence of Cinema and TV
• The changing role of media including social media

You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.

Teaching and learning methods

Teaching methods include

• Lectures
• Seminars/Workshops
• Tutorials

Learning activities include:

• In class discussions
• Peer learning
• Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
• Study Skills Hub

Resources & Reading list

General Resources

Academic Skills. http://library.soton.ac.uk/sash

Library. http://www.soton.ac.uk/library/infoskills/index.html

Lynda.com. https://www.lynda.com/

Adobe (Tutorials). http://tv.adobe.com/

Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page

Balckboard. www.blackboard.soton.ac.uk

Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management

Internet Resources

LS:N Global.

Vogue online.

Dazed and Confused digital news.

The home of fashion film.

Learning on Screen.

Business of Fashion.

Journal Articles

International Journal of Fashion Studies.

Textbooks

Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.

Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.

Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.

Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.

Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.

Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.

Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.

Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.

Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.

Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.

Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.

Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.

Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.

Barnard, M. (2007). Fashion Theory. A Reader.

Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.

Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.

Formative

Formative assessment description

Summative

Summative assessment description

Referral

Referral assessment description

Repeat

Repeat assessment description

Repeat Information

Repeat type: Internal & External