Fashion Contexts

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Critical and theoretical frameworks influencing the fashion market;
• Fashion organisations and the environment in which they operate.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• C1. Communicate in a structured, accurate and coherent manner;
• Demonstrate and utilise appropriate academic referencing.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;
• Demonstrate your ability to select, analyse and evaluate relevant fashion information.

This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:

• The most indicative fashion films and film makers
• Significant photographers and the impact of their images
• Influential fashion designers and their collections in the most poignant fashion eras
• Contemporary influencers including power bloggers, stylists, editors and celebrities
• The influence of the music industry
• The influence of Cinema and TV
• The changing role of media including social media

You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.

Teaching and learning methods

Teaching methods include

• Lectures
• Seminars/Workshops
• Tutorials

Learning activities include:

• In class discussions
• Peer learning
• Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
• Study Skills Hub

Resources & Reading list

General Resources

Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page

Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management

Balckboard. www.blackboard.soton.ac.uk

Lynda.com. https://www.lynda.com/

Adobe (Tutorials). http://tv.adobe.com/

Library. http://www.soton.ac.uk/library/infoskills/index.html

Academic Skills. http://library.soton.ac.uk/sash

Internet Resources

Learning on Screen.

LS:N Global.

Business of Fashion.

Dazed and Confused digital news.

The home of fashion film.

Vogue online.

Journal Articles

International Journal of Fashion Studies.

Textbooks

Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.

Barnard, M. (2007). Fashion Theory. A Reader.

Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.

Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.

Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.

Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.

Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.

Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.

Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.

Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.

Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.

Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.

Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.

Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.

Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.

Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External