Introduction to Fashion Design Principles and Processes

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• make effective use of learning resources.
• manage your time and produce work to set deadlines;
• communicate ideas effectively in a variety of formats including digital;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• generate ideas through enquiry, analysis and critical reflection;
• make informed judgments in the selection and use of ideas, materials and techniques;
• inform your practice by analysing and reflecting on your research.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• introductory techniques and processes of cut and construction;
• a research informed approach to fashion design practice and theory;
• introductory drawing and visual communication skills appropriate to fashion design.
• introductory digital skills relevant and appropriate to fashion design;

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• use machines and equipment competently and safely in the studios and workshops.
• explore and select fashion design techniques, materials and processes;

Indicative content for this module normally includes:

• Garment pattern cutting
• Garment construction
• Drawing and digital skills
• Sketchbook and research development
• Material and fabric exploration
• Portfolio introduction

The projects and content of this module are themed to provide a focused context to the development of your practical skills and conceptual awareness of fashion design.

You will have workshops introducing you to techniques and skills in research, drawing, pattern cutting, garment construction and digital skills.

Teaching and learning methods

Teaching methods include:

• Lectures and visual presentations
• Group tutorials and discussions
• One-to-one tutorials
• Creative and technical workshops
• Industry insight lectures

Learning activities include:

• Creative portfolio development
• Drawing and digital portfolio workshops
• Research and concept development workshops
• Creative and technical workshops
• Study visit
• Peer group learning
• Critical reviews
• Formative self-evaluation
• Study Skills support

Relationship between the teaching, learning and assessment methods and the planned learning outcomes

In this module, creative and interactive learning and teaching activities focus on helping you to develop a range of skills through which you can explore set projects in fashion design. You will experience a variety of creative and technical workshops, which are designed to give you an introduction to fashion design.

Lectures and visual presentations will introduce you to the principles and processes of the subject, project themes and contextualise your thinking.

Group and one-to-one tutorials are held with specialist staff that will help you to review your progress and development. Group discussion and critical reviews will provide opportunities for peer group learning and self-evaluation.

A funded study visit and industry guest speakers further enhance your learning experience.

The Academic Skills Library page for study skills support http://library.soton.ac.uk/sash

Harvard citing and referencing support including citethemright online resource http://library.soton.ac.uk/sash/referencing

Academic Integrity support http://library.soton.ac.uk/sash/what-is-academic-integrity

Study Skills Workshops http://library.soton.ac.uk/sash/workshops/

Note: This module does not allow an external repeat, and students who fail it need to retake the module internally at WSA. This applies to practice-based modules where achievement of the objectives and learning outcomes is demonstrated by specific practice based outputs, which require the use of specialist equipment, facilities, supervision and training.

Resources & Reading list

Internet Resources

Library resources.

Blackboard.

Lynda.

Textbooks

Agins, T. (2000). The End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.

Bartlett, Djurda, Cole, Shaun and Rocamora, Agnes (2013). Fashion Media: Past and Present. London: Bloomsbury Academic.

Tungate, M. (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page.

Wilson, E. (2003). Adorned in Dreams: Fashion and Modernity. London: I. B Tauris.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat Information

Repeat type: Internal