Design Management 2

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• analyse, synthesise and reflect on core Design Management issues as relevant to your own research.
• question, evaluate and discuss concepts of contemporary theory and working methods in design management and utilise this information to critically advance your own work;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate ability to work effectively individually and in a team role, solving problems in innovative and creative ways;
• demonstrate an in depth understanding of appropriate research methods, resources and referencing techniques to manage an independent project.
• articulate your ideas and research methods in visual, written and verbal forms in readiness for the final project;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the contextual discourse of Design Management and emerging thinking in the broader Design field.
• how and where to situate your ideas and work in a professional context and explain its relevance and importance in relation to current research, debates, theories and practices of Design Management;

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• constructively and critically analyse the implementation Design Management strategies and how these apply to various organisations.

This module concentrates on deepening your understanding of your work and how to ambitiously advance your ideas in preparation for the Final Project. You will be encouraged to challenge accepted positions regarding your own work and that of others, and to adopt a speculative, highly experimental approach to the testing of your ideas. You will have the opportunity to explore the demands of thinking through an interdisciplinary approach.

Development towards the Final Project is demonstrated by your establishment of working methods appropriate to the realisation of increasingly focused and well informed ideas.

Indicative topics cover:

• Design Transformation
• Organisation and Design
• Branding
• Design Futures
• Digital Design
• Service Design
• Business Law for Design
• Corporate Social Responsibility
• Sustainable Design
• Customer Experience Design

Teaching and learning methods

Teaching methods include:

• Formal lectures
• Tutorials/workshops
• Visiting lecturers
• Case study analyses
• Student led seminar presentations

Learning activities include:

• Workshops and peer group learning
• Problem solving activities
• Class discussion/critique
• Guided and independent reading and reflection
• Use library resources to advance your understanding of emerging research

Resources & Reading list

Textbooks

Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. Harlow: Pearson Education.

Best, K. (2006). Design Management: managing design strategy, process and implementation. Switzerland: AVA Publishing.

Laurel, B. (2003). Design Research: Methods and Perspective.. MIT Press.

Borja de Mozota, B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. New York: Allworth Press.

Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management.. England: Berg Publishers.

Cooper, R. and Press, M. (1995). The design agenda: A guide to successful design management. Chichester: John Wiley & Sons.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External