During this module you will further your understanding of design management and how it relates to various design fields and business areas. You will be encouraged to critically analyse the function of design leadership in organisations and brand equity in the long term commercial scenario. You will begin to understand the framework for developing and practicing your own design awareness from a strategic business unit perspective and the wider impact of design management derived from a cost and resource based world view. Through lectures and seminars you will evaluate the impact of technology and knowledge management in the social and business environment and where digital applications are used in the design management activities; reflect on the key concepts of service design, its value, processes and strategies in the design management research area; identify and develop techniques to realise different Intellectual Property Rights (IPR) to industry level design activity; explore the concept of business ethics and corporate social responsibility (CSR); evaluate relevant and related theories and strategies for sustainable design for improving business performance and the relevance to design management; and understand the definition and significance of the consumer experience concept the key factors that could influence consumer expectations and experiences within the context of design. You will take part in a simulation, which will help you to understand the role of design within a marketplace.