Final Project (Fashion Marketing and Branding)

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• current and relevant theories and practices related to fashion marketing and branding arising from your investigative research and analysis;
• a range of contemporary issues relevant to fashion marketing and branding;
• key ethical and sustainability issues and debates relevant to fashion marketing and branding.

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• demonstrate an advanced level of knowledge and understanding of both theoretical and practical issues relevant to current fashion marketing and brand building;
• demonstrate an advanced level of knowledge and understanding of the academic research process and output relevant to fashion marketing and branding.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate the ability to manage successfully and complete an individual project.
• demonstrate awareness of ethical considerations;
• Demonstrate that you can articulate and communicate in a professional manner appropriate to the chosen topic
• take responsibility for your own learning and academic integrity;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• recognise your own academic strengths and weaknesses, reflecting no your own performance and progress and be able to respond to feedback;
• apply critical judgment to advance your research and intellectual skills.
• research, critique and apply analysis of suitable academic theories relevant to fashion marketing and branding;
• demonstrate that you can identify and analyse data and information in order to evaluate their relevance and validity using a range of sources;
• demonstrate that you can think in a critically and reflective manner on current, important fashion marketing and branding issues;

The following provides an outline of the indicative content for this module:

• This will module will allow you to bring together all the skills and knowledge gained on previous modules
• A series of preparatory lectures and seminars will support you as you attempt to define a suitable focused, important topic for your final project
• Project supervisor guidance through face-to-face tutorials and regular email contact is a key feature of this module

Teaching and learning methods

Teaching methods include:

• Tutor guidance with face-to-face tutorials
• Lectures
• Seminars

Learning activities include:

• Independent reading (as directed by your supervisor)
• Reflecting on learning material discussed previously on other modules
• Conducting primary research where necessary
• Analysis and discussion of primary and secondary data

Resources & Reading list

Textbooks

Bryman, A. (2012). Social Research Methods. Oxford University Press.

Cottrell, S. (2014). Dissertations and Project Reports. Palgrave Macmillan.

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. SAGE.

Gray, D.E. (2013). Doing Research in the Real World. SAGE.

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. Prentice Hall.

Brennan, B.S. (2012). Qualitative Research Methods for Media Studies. Routledge.

Bell, J and Waters, S. (2014). Doing Your Research Project. Oxford University Press.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat Information

Repeat type: Internal & External