Final Project (Global Advertising and Branding)

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the contemporary context and culture of global advertising and branding, and the related creative industries;
• current theories and practices related to advertising and branding and arising from your in-depth research and enquiry;
• a range of contemporary contexts relevant to global advertising and branding and informed by leading research.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• apply critical judgement to advance your research and intellectual skills.
• recognise your own academic strengths and weakneses, reflecting on your own performance and progress and be able to respond to feedback;
• identify and analyse data and information to evaluate their relevance and validity using a range of sources;
• research, critique and apply analysis of theory related to global advertising and branding;
• demonstrate that you can think in a critically and reflective way on contemporary advertising and branding issues;
• organise and synthesise a range of complex written and visual information arising from new and changing situations;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Demonstrate that you can articulate and communicate in a professional manner appropriate to the chosen topic .
• demonstrate awareness of ethical considerations;
• manage your time and resources as an independent learner;
• take responsibility for your own learning development and academic integrity;

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• demonstrate advanced level knowledge and understanding of the theoretical and practical issues that underpin the advertising and branding process;
• demonstrate knowledge and understanding of current advertising and branding strategies within a local, national and global context, and the ability to critically analyse those strategies.

The aim of this module is to promote a concerted period of independent study which leads to the final resolution and presentation of your discipline-specific work for assessment. The module aims to bring together and utilise your learning and skills development in the previous modules. Through these modules you will have established and explored in increasingly ambitious ways, the scope and focus of your ideas allied to appropriate working methodologies. Preparatory lectures and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advice and guide you in a manner that will enable you to independently apply the academic skills you have acquired.

Teaching and learning methods

Teaching methods include:

• tutor guidance
• seminars
• Lectures

Learning activities include:

• Independent study (Reading material as directed by tutor, analysing material delivered during taught sessions, writing up notes, reflecting on taught material and feedback, conducting research where appropriate, analysing results and writing up assignment).

Resources & Reading list

Textbooks

Gray, D.E. (2013). Doing Research in the Real World. SAGE.

Bell, J. and Waters, S. (2014). Doing Your Research Project. Oxford University Press.

Yin, R.K. (2013). Case Study Research. SAGE.

Brennen, B.S. (2012). Qualitative Research Methods for Media Studies. Routledge.

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. SAGE.

Cottrell, S. (2014). Dissertations and Project Reports. Palgrave Macmillan.

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. Prentice Hall.

Bryman, A. (2012). Social Research Methods.. Oxford University Press.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat Information

Repeat type: Internal & External