Final Project (Luxury Brand Management)

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• a range of contemporary contexts relevant to luxury brand management and marketing informed by independent research.
• the contemporary context and culture of luxury brand management and marketing and the related creative industries;
• current theories and practices related to luxury brand management and marketing arising from in-depth research and enquiry;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• demonstrate an understanding of a range of business/industry date, research sources and appropriate methodologies;
• apply critical judgement to advance your research and intellectual skills.
• recognise your own academic strengths and weaknesses, reflecting on your own performance and progress and be able to respond to feedback;
• develop an understanding of how new and established techniques of research and enquiry may be used to develop and interpret knowledge in luxury brand management and marketing;
• acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of findings;
• research, critique and apply analysis of theory related to luxury brand management and marketing;

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• evaluate complex ideas and justify findings through effective use of data and qualitative sources of evidence to the luxury sector.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• manage your time and resources as an independent learner;
• demonstrate the ability to successfully manage and complete an individual project.
• demonstrate awareness of ethical considerations;
• take responsibility for your own learning development and academic integrity;

The aim of this module is to promote a concentrated period of independent study which leads to the completion of a final project. The module aims to bring together previous learning from the other course modules. This module gives you the opportunity to undertake a substantial self-managed piece of research in your area of interest related to luxury brand management and marketing. Preparatory lecture and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advise and guide you in a manner that will enable you to independently apply the academic skills you have acquired.

Teaching and learning methods

Teaching methods include

Tutor guidance

Seminars

Lectures

Learning activities include

Independent Study (reading material as directed by tutor, analysing material, writing up notes, reflecting on feedback, conducting research where appropriate, analysing results and writing up the final project)

Resources & Reading list

Textbooks

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. SAGE.

Cottrell, S. (2014). Dissertations and Project Reports. Palgrave Macmillan.

Bell, J. and Waters, S. (2014). Doing Your Research Project. Oxford University Press.

Yin, R.K. (2013). Case Study Research. SAGE.

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. Prentice Hall.

Brennen, B.S. (2012). Qualitative Research Methods for Media Studies. Routledge.

Bryman, A. (2012). Social Research Methods. Oxford University Press.

Gray, D.E. (2013). Doing Research in the Real World. SAGE.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat Information

Repeat type: Internal & External