New Venture Development

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• evaluate the importance of intangibles in the creation of a successful business.
• evaluate the significance of intellectual property in the business idea and take appropriate measure to protect the idea if necessary;
• evaluate and apply appropriate theoretical concepts, models, frameworks, tools and techniques to assess the feasibility, or otherwise, of a new venture idea;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the identification and development of a potential business idea from your own knowledge/experience base;
• the importance of planning in new venture creation;
• the role of investment in new venture creation.
• key issues concerning the feasibility, or otherwise, of business ideas, such as intellectual property, risk, emergent markets;
• the development of ideas through to feasible business opportunities;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• plan and control effectively for successful completion of a personal workload;
• communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates.
• use a wide range of information sources requiring the development of bibliographic skills including the use of CD-ROMS and the Internet;

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.