New Venture Development

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• key issues concerning the feasibility, or otherwise, of business ideas, such as intellectual property, risk, emergent markets;
• the development of ideas through to feasible business opportunities;
• the importance of planning in new venture creation;
• the identification and development of a potential business idea from your own knowledge/experience base;
• the role of investment in new venture creation.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• use a wide range of information sources requiring the development of bibliographic skills including the use of CD-ROMS and the Internet;
• communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates.
• plan and control effectively for successful completion of a personal workload;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• evaluate and apply appropriate theoretical concepts, models, frameworks, tools and techniques to assess the feasibility, or otherwise, of a new venture idea;
• evaluate the importance of intangibles in the creation of a successful business.
• evaluate the significance of intellectual property in the business idea and take appropriate measure to protect the idea if necessary;

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.