Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Having successfully completed this module, you will be able to research and present material drawn from individual and archival research in an engaging way
- Having successfully completed this module, you will be able to propose and plan an original idea for a cultural event for a variety of audiences
- Having successfully completed this module, you will be able to distil and rework primary and secondary materials in a way that is accessible to a wide range of audiences
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Having successfully completed this module, you will be able to communicate confidently and persuasively about your own research and your approach to a topic
- Having successfully completed this module, you will be able to carry out your own research on a topic
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Having successfully completed the module, you will be able to demonstrate knowledge and understanding of the importance of tone, audience, purpose, creative and ethical integrity in relation to communication in the creative industries
- Having successfully completed the module, you will be able to demonstrate knowledge and understanding of knowledge of the research skills required for preparing written material
- Having successfully completed the module, you will be able to demonstrate knowledge and understanding of how to communicate in a precise, concise and clear way across a variety of different genres
- Having successfully completed the module, you will be able to demonstrate knowledge and understanding of the specific genres used in both written and oral communication for the creative industries
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Seminar | 24 |
Completion of assessment task | 100 |
Preparation for scheduled sessions | 100 |
Follow-up work | 76 |
Total study time | 300 |
Resources & Reading list
Textbooks
Batty, Craig and Cain, Sandra, (2010). Media Writing – A Practical Introduction. Macmillan.
Cottrell, Stella (2011). Critical Thinking Skills: Developing Effective Analysis and Argument. Palgrave.
Ott, Brian and Mack, Robert (2010). Critical Media Studies. Wiley and Sons.
Greetham, Bryan (2016). Smart Thinking - How to Think Conceptually, Design Solutions and Make Decisions. Palgrave.
Godfrey, Jeanne (2013). How to Use Your Reading in Your Essays. Palgrave.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Written assignment | 15% |
Written assignment | 85% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Assessment | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Written assessment | 15% |
Written assignment | 85% |
Repeat Information
Repeat type: Internal & External